NewInfor CloudSuite Finance Business Analyst PROLIM CorporationInfor CloudSuite Finance Business AnalystDallas, TX$70–$90 / hourContractorWe are looking for a strong Business Analyst (Finance) with hands-on experience in Infor CloudSuite / Infor Lawson ERP to support a major enterprise transformation program. PROLIM Global Corporation (www.prolim.com) is hiring a Infor CloudSuite Finance Business Analyst for a leading global technology client.
NewBilingual Japanese IT Consulting & Partner Strategy Manager PROLIM CorporationBilingual Japanese IT Consulting & Partner Strategy ManagerPlano, TX$80,000–$100,000 / yearFull timeWe are seeking a Bilingual Japanese IT Consulting & Partner Strategy Manager to work closely with executive leadership, customers, and strategic partners to deliver technology solutions that drive business growth. This hybrid role offers the opportunity to lead strategic initiatives, collaborate with cross-functional teams, and support digital transformation projects while working with global clients.
Director - Marketing Arlington ISDDirector - MarketingArlington, TX$104,728–$147,627 / yearFull timeThis position is responsible for proactively researching, developing, executing, analyzing, and adjusting comprehensive marketing strategies that drive stakeholder engagement, boost enrollment and recruitment, and position the district as a top-tier choice for families and staff across the north Texas region, state, and nation. The successful candidate will bring a proactive approach to trend analysis, campaign planning, and engagement strategy anticipating shifts in the competitive landscape and adjusting messaging and media strategy accordingly.
NewData Analyst JobotData AnalystMansfield, TX$50,000–$70,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The Data Analyst is responsible for collecting, maintaining, analyzing, and interpreting data to provide external customer feedback and deliver actionable insights internally that drive informed decision-making.
Regional Marketing Manager JobotRegional Marketing ManagerDallas, TX$155,000–$170,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. You will be working in tandem with the Director of Regional Marketing & the Office Managing Partners to develop the strategic direction of the office, ensuring marketing efforts align with and complement the firm's practice-specific areas!
Director of Product Development -Nutritional Supplements JobotDirector of Product Development -Nutritional SupplementsDallas, TX$130,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. This person will play a critical role in bringing new concepts to market, improving existing products, and building a world-class product development team as the company scales.
Director of Marketing - Nutritional Supplements JobotDirector of Marketing - Nutritional SupplementsDallas, TX$140,000–$160,000 / yearThis role will oversee a growing in-house creative and marketing team (currently 6 people) and drive customer acquisition, retention, brand growth, and revenue across our portfolio of products including vitamins, protein, pre-workout, wellness supplements, and more. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewFranchise Business Consultant YogurtlandFranchise Business ConsultantDallas, TXWhat You'll Do Franchise Coaching & Relationship Management Serve as the primary point of contact and trusted advisor for franchisees in your assigned region. You're a natural coach, a sharp operator, and a connector — someone who thrives on building relationships and helping businesses grow.
Marketing Manager JobotMarketing ManagerSunnyvale, TX$85,000–$100,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
NewFund Operations Analyst Vaco LLCFund Operations AnalystDallas, TX$90,000–$110,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewSenior AWS Business Analyst Vaco LLCSenior AWS Business AnalystPlano, TX$45–$55Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewGlobal Marketing Account Lead - CloudHealth Arrow Electronics, Inc.Global Marketing Account Lead - CloudHealthPlano, TXRemote$93,500–$145,200An all-rounder in marketing, you will be experienced in developing/ implementing global go-to-market and marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share and develop pipeline in line with organization priorities and business plans. Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
NewBusiness Process Owner Kforce Inc.Business Process OwnerPlano, TX$30–$33Overview: As a Business Process Services Owner, you will plan, direct, and coordinate activities for complex processes, focusing on the integration and optimization of advanced and modernized contact center technologies. This includes defining problems, evaluating requirements and designing, testing, and implementing business processes that leverage cutting-edge technological capabilities, including those that enable automation.
NewProperty & Casualty Process Analyst Kforce Inc.Property & Casualty Process AnalystPlano, TX$36–$38Manages the performance of processes by developing control limits, monitoring key performance indicators and informing stakeholders of any deficiencies, improvements, operational risks issues, etc., and drives collaborative efforts to ensure process delivers against requirements. Ensures alignment between internal stakeholders and customers across all business process projects and services using proactive communication and engagement strategies.
Field Marketing Manager Constellation BrandsField Marketing ManagerDallas, TX$113,500–$177,600Maintain constant and concise communications with Field Marketing Director, Sales General Managers, and Market Development Managers on programming; utilize this communication to solicit updates and receive feedback; communicate the sell-in of marketing programs to key Business Unit and Wholesalers teams. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
Content Analyst Pinnacle Technical ResourcesContent AnalystDallas, Texas$75–$80 / hourContractorThe specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment. Successfully placed or hired candidates would only be asked for banking details after accepting an offer from us during our official onboarding processes as part of payroll setup.
Marketing Support Manager Pinnacle Technical ResourcesMarketing Support ManagerDallas, TexasContractorThe Marketing Support Manager will play a critical role in supporting the marketing team by managing day-to-day operations, coordinating campaigns, and ensuring the successful execution of marketing strategies. The specific compensation for this position will be determined by several factors, including the scope, complexity, and location of the role, as well as the cost of labor in the market; the skills, education, training, credentials, and experience of the candidate; and other conditions of employment.
NewData Analyst PlanIT GroupData AnalystGrand Prairie, TXLooking for talent who are able to develop AI bots to deploy and make efficiency gains in our teams ability to identify and find trends quickly in a fast paced environment. This role bridges data engineering, analytics, and AI model development to deliver actionable insights and scalable intelligent systems that support business objectives.
NewDirector, M&A Procurement Operations Strategy KPMGDirector, M&A Procurement Operations StrategyDallas, TX$176,320–$433,090 / yearCreate insights related to the clients strategic and financial ambitions, including identifying the underlying value proposition and challenging the clients working capital/cash flow objectives through structured data analyses, identification of operational risks and driving efficiencies. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.
NewManager, Strategic Change Management KPMGManager, Strategic Change ManagementDallas, TXExperience designing and leading initiatives business transformation projects based on a deep understanding of business processes, project management methodologies and leading practices in Organizational Development, Learning & Development, Change Leadership and Strategic Change Management; Experienced in a variety of business transformations including AI Adoption, Digital / ERP, M&A, Cost-Takeout, Portfolio Change Capability Builds / Change Office, Global Business Services / Outsourcing, etc. Serve as the primary change lead for client engagements; Diagnose organizational readiness and change impacts across stakeholders, roles, and processes; Design integrated change strategies covering leadership alignment, stakeholder engagement, communications, training / capability upskilling, and adoption measurement; Translate business strategy into clear change narratives and actionable execution plans.
NewSenior Associate, Strategic Change Management KPMGSenior Associate, Strategic Change ManagementDallas, TXExcellent communication skills with the ability to lead conversations and create stakeholder engagement with clients and colleagues across an organizational hierarchy and strong demonstrated ability in AI, PowerPoint, Excel, MS Project and other Microsoft tools to develop work plans, articulate complex issues, analyze data and structure information. Manage scope, and junior resources on client engagements, while also identifying and mitigating any associated risks or issues; Deliver change management projects using AI/Agents with an Ability to build agents and analyze change workforce data.
Product Manager, Site Integrations and Payments - Remote PAR TechnologyProduct Manager, Site Integrations and Payments - RemoteDallas, TXRemoteYou will work closely with customers, engineering and design teams, and internal stakeholders to define integration requirements, drive roadmap execution, and ensure the platform meets the operational and business needs of our fuel and convenience partners. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings.
Senior Product Manager - Remote PAR TechnologySenior Product Manager - RemoteDallas, TXRemoteIn this role, you will collaborate closely with cross-functional teams—including engineering, design, marketing, and sales—to drive the development and delivery of cutting-edge drive-thru solutions that enhance guest experiences and optimize operational efficiency for our customers. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings.
Director, Content Marketing Unity SoftwareDirector, Content MarketingDallas, TXWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
Influencer Marketing Coordinator - Remote LaterInfluencer Marketing Coordinator - RemoteDallas, TXRemoteBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Director, Marketing Operations - Remote LoftwareDirector, Marketing Operations - RemoteDallas, TXRemoteThis role is responsible for developing and executing efficient marketing processes, implementing and managing marketing technology, and analyzing marketing performance to drive measurable results and being an individual contributor by owning Marketo and 6Sense day to day. If you possess a deep understanding of marketing technologies and data-driven decision-making, and a passion for leading marketing operations within a dynamic, fast-growing organization, we invite you to apply for the Director, Marketing Operations role at Loftware.
NewMarketing Analytics Director Grafana LabsMarketing Analytics DirectorDallas, TXRemote$178,503–$214,203 / yearStrategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Distribution Manager/Operations Manager (Management Consultant) DeWolff, Boberg & AssociatesDistribution Manager/Operations Manager (Management Consultant)Dallas, TXArmed with training in our proven methodology and the knowledge gained as previous business leaders, Management Consultants customize solutions for our client’s existing people, processes and business environments to help them achieve dramatic improvements in productivity, quality, service and profitability. Foster a spirit of teamwork and unity among project team members that allows for healthy disagreements – expeditiously resolve conflicts by approaching with positive cohesiveness, supportiveness and working effectively together to enable the overall team to succeed.
Associate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteDallas, TXRemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
Director, DT&I Product Management bdo consultingDirector, DT&I Product ManagementDallas, TX$215,000–$240,000 / yearThe annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. The Tax Digital Transformation & Innovation (DT&I) Product Management Director leads the product lifecycle for proprietary technology solutions supporting the tax practice and delivery of services to clients.
Director of Product Management, AI - Remote MotiveDirector of Product Management, AI - RemoteDallas, TXRemote$187,000–$260,000 / yearYou will work alongside a star team from engineering, data science, computer vision, research & design, marketing, operations, legal, sales & customer success in a fast-paced, rapidly growing, technology environment to build intelligent experiences to shift behavior and drive ROI-positive impact for customers. Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
NewSenior Product Manager, Pipeline Generation Systems - Remote CriblSenior Product Manager, Pipeline Generation Systems - RemoteDallas, TXRemote$105,000–$160,000 / yearCross-Functional Stakeholder Partnership: Build strong relationships across Marketing, Sales Development, Revenue, Marketing and Revenue Operations teams, and technical teams, serving as a facilitator and product leader who can align stakeholders, clarify decisions, and move ambiguous initiatives toward measurable business outcomes. Your key responsibilities will include: AI Innovation Strategy for Pipeline Generation: Define and execute a compelling product vision and roadmap centered on how AI can materially increase pipeline, improve seller focus, and make GTM execution more intelligent across lead capture, prioritization, routing, attribution, and account-based motions.
NewSenior Manager, Marketing and Operations CriblSenior Manager, Marketing and OperationsDallas, TX$145,000–$228,000 / yearThe role is designed for a leader who can step into day-to-day operational work where needed, while also building the team’s capabilities across campaign operations, lifecycle/routing, reporting, data hygiene, attribution, and workflow automation. The right candidate will help shift Marketing Operations from a primarily reactive support model to a more proactive operating partner by improving how work is prioritized, documented, scaled, and supported across the organization.
VP, Global Head of Product Security and Risk - Remote CircleVP, Global Head of Product Security and Risk - RemoteDallas, TXRemote$317,500–$365,000 / yearThis role requires both strategic vision and operational rigor: you will architect the systems, governance models, and organizational capabilities that ensure Circle’s products are designed, launched, and operated with strong, risk-based controls from inception through global scale. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Manager, AI Marketing Orchestration, GTM Engineer SarnovaManager, AI Marketing Orchestration, GTM EngineerDallas, TXThis role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content.
Principal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteDallas, TXRemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Lead Product Manager, Token - Remote CircleLead Product Manager, Token - RemoteDallas, TXRemote$172,500–$225,000 / yearYou will work cross-functionally with Product, Business, Engineering, Data, Treasury, Legal, and Policy teams as we explore potential token design mechanisms — from validator and staking models to community participation, incentive structures, and governance evolution. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Principal Product Manager, Growth - Remote CirclePrincipal Product Manager, Growth - RemoteDallas, TXRemote$200,000–$260,000 / yearCircle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. This role is accountable for scaling USDC supply and usage through strategic partnerships with regional centralized exchanges and OTC providers, while shaping region-specific growth strategies grounded in local market dynamics.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteDallas, TXRemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Principal Product Manager - Remote CirclePrincipal Product Manager - RemoteDallas, TXRemote$200,000–$260,000 / yearYou will act as a cross-functional leader, partnering with compliance, risk, legal, engineering, and business stakeholders to align priorities and deliver solutions that balance regulatory rigor with customer experience. Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems.
Principal Product Manager, TradFi - Remote CirclePrincipal Product Manager, TradFi - RemoteDallas, TXRemote$200,000–$260,000 / yearIn close partnership with executive stakeholders, engineering leadership, compliance, treasury, and external partners, you will define vision, drive alignment, and make high-impact tradeoffs to ensure Circle’s digital asset infrastructure supports increasing volumes, new markets, and future product expansion. As a Principal Product Manager on Circle’s Digital Assets team, you will own the long-term product strategy for Circle’s digital asset and capital markets platform, shaping how liquidity, lending, and capital access are delivered globally across Circle’s stablecoin ecosystem.
NewProject and Proposal Marketing Administrator UpchurchProject and Proposal Marketing AdministratorPlano, TXInstead, it is a hybrid role designed for a "power user" of technology—someone who can seamlessly integrate AI agents (like Manus, Claude, ChatGPT, etc.) into daily workflows to accelerate document creation, streamline processes, and elevate our brand output. AI Integration: Actively deploy and manage agentic AI tools (e.g., Manus, Claude) to automate repetitive administrative tasks, generate initial drafts of documents, and improve overall workflow speed.
NewDirector, Derivatives and Liquid Alternative Investments Product Manager Fidelity InvestmentsDirector, Derivatives and Liquid Alternative Investments Product ManagerHurst, TXRemote$110,000–$222,000Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.
NewAlternative Investments Private Markets Business Analyst Fidelity InvestmentsAlternative Investments Private Markets Business AnalystColleyville, TXRemote$89,000–$180,000Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. As a Business Analyst supporting the onboarding of Private Markets in Fidelity Fund and Investment Operations (FFIO), this individual will serve as a vital conduit between the product delivery teams and stakeholders to ensure we meet the differentiated needs of Private Markets structures and requirements.
NewSenior Brokerage Product Business Analyst, Alternative Investments Fidelity InvestmentsSenior Brokerage Product Business Analyst, Alternative InvestmentsKeller, TXRemoteProduct Management Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. You will support delivery of Digital Brokerage products and experiences by: Refining product requirements, communicating into clear and concise stories with acceptance criteria, building backlogs, conducting extensive and detailed testing, and supporting product releases.
NewRetail Brand Ambassador (Full-Time or Part-Time) RenuityRetail Brand Ambassador (Full-Time or Part-Time)Frisco, TX$50,000–$80,000As part of a powerful network of seven of the most trusted home renovation companies in America, we are on a mission to revolutionize home improvement—making it faster, easier, and stress-free. For over 30 years, homeowners across Texas, Oklahoma, Arkansas, Louisiana, and New Mexico have trusted Statewide Remodeling for high-quality home upgrades.
NewBilingual Branch Wholesale Product Specialist (Spanish) Sherwin-WilliamsBilingual Branch Wholesale Product Specialist (Spanish)McKinney, TXThe wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s customers, staff, employees, vendors, contractors, and the general public.