Arlington, VA30+ days ago
Other qualities you'll need to be a fit for this role include: • 5-8+ years in Product Marketing, Channel/Alliances Marketing, or Solutions/Partner GTM in B2B SaaS • Direct experience with SIs, VARs, and Microsoft ecosystem/marketplaces strongly preferred • Track record defining segment-specific GTM (positioning, packaging, enablement) that drives partner activation and measurable revenue impact • Experience enabling sell-through motions (co-sell, marketplace listings and offers, partner plays, demand programs) • Strong storyteller who can translate product capabilities into partner-centric value and customer outcomes • Demonstrated success creating scalable enablement (playbooks, trainings, demos, calculators) and collaborating with Field Marketing to execute integrated campaigns and events • Analytical and data-driven with the ability to prioritize segments, measure impact, and iterate programs • Comfortable analyzing competitive threats and translating insights into actionable enablement for internal and external audiences • Collaborative, organized, and proactive-skilled at working across Product, Channel/Alliances, Sales, SE, and Marketing. You will craft segment-specific narratives and assets, partner closely with Field Marketing globally to execute campaigns and events and continuously enable internal and external audiences on market trends, solution value and competitive threats relative to these channel segments.