Collaborate with the Project Manager, communications, creative, digital, social media, content, and web colleagues to ensure approved marketing strategies are appropriately scoped, scheduled, and translated into coordinated audience-centered deliverables across appropriate channels. Support centralized oversight of external marketing activities, including vendor engagements, advertising opportunities, sponsorship-related materials, promotional items, digital marketing initiatives, and marketing-related expenditures, in coordination with OMC leadership and university purchasing processes.