Be a loud voice for the user, working with product teams to identify and articulate feature enhancements critical to driving improvements in future iterations; Enabling analytics-driven decision making to evolve products and usage and own the metrics, e.g., leads generated and worked, opportunities closed, user satisfaction; Develops appropriate tracking and reporting to track product performance post-launch in order to evaluate future investment; Partner with cross functional teams to ensure training and readiness is in place prior to launch; Continually improving products post-launch, prioritizing bugs and feature requests based on customer satisfaction; Identifying opportunities and providing input on product vision, strategy, roadmap, and features for the Salesforce.com platform; Defining and continually refining feature priority with business leaders; Translates product roadmap features into well-defined product requirements/user stories and acceptance test criteria; Prioritizes and maintains the sprint backlog for his or her products, balancing the requirements of customers and stakeholders; Coordinates communication, escalates and facilitates resolution of risks, issues, and changes tied to the Product Backlog; and. The eCRMs team creates solutions for the Sales and Customer Domains via respective platforms by harnessing the power of Data, Machine Learning, and Artificial Intelligence to offer powerful selling and re-selling engines to acquire new clients and expand existing client relationships for Sales, Account Development, and Marketers across the Enterprise.