The Digital Marketing Specialist will own the daily execution of NWU's paid digital marketing presence - building campaigns, identifying and evaluating target audiences from a wide field of options, monitoring performance, making data-driven adjustments, and keeping our channels active and precise. DepartmentMarketing & Communications ResponsibilitiesPaid Digital Campaign Management (approximately 80%)Build, manage, and continuously optimize paid campaigns across Meta, Google (Performance Max, Search, and Display), TikTok, YouTube, OTT/connected TV, and emerging AI-powered advertising platforms.