Responsibilities Shape key strategies, pull through prioritized tactics, and achieve the overall brand vision set by Genmab organizational leadership Lead field activation planning and pull-through strategy Partner with sales leadership to identify customer engagement opportunities Ensure field teams are equipped with impactful promotional resources and engagement tools Support launch readiness and field communication planning Coordinate promotional alignment across training, sales, market access, and medical teams Identify opportunities to improve customer experience and engagement Lead peer-to-peer and congress engagement strategy Utilize customer insights, including KOL interactions and KPI reporting in conjunction with CE&I to inform brand strategy Lead and shape innovative Brand insights and leverage Advanced AI and other technologies Execute tactical planning and pull-through Salesforce collaboration: Partner with sales leadership and develop clear strategic and execution pull-through of the brand go-to-market strategy Manage project timelines, budgets, and all key deliverables aligned to brand goals Partner effectively across Brand, Insights & Analytics, Sales, Sales Learning & Dev., For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies.