Senior Product Specialist, VISIA® CRP Canfield Scientific, Inc.Senior Product Specialist, VISIA® CRPParsippany-Troy Hills, NJFull timeThis role goes beyond product demonstrations and training — it requires ownership of the VISIA‑CRP customer experience, influence over product positioning, and leadership in shaping best practices as the VISIA‑CRP business continues to grow. We are seeking a Senior Product Specialist – VISIA®‑CRP to play a critical role in building, scaling, and leading the VISIA‑CRP product specialist function.
Global AMLS Data Analyst United Nations Federal Credit UnionGlobal AMLS Data AnalystNew York, New York$90,390–$100,000 / yearFull timeUse analysis tools to query data repositories and generate reports; compile reports to help GAMLS management make business decisions by identifying trends and patterns in stored operational data found in data warehouses or isolated business databases. • Continuously expand knowledge of UNFCU data management systems, maintain documentation, stay current on BSA industry trends, and provide guidance to end users on available self-service tools.
NewPricing Specialist (Law Firm) JobotPricing Specialist (Law Firm)New York, NY$75,000–$95,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
NewProduct Innovation Manager JobotProduct Innovation ManagerParsippany, NJ$120,000–$160,000 / yearThey are looking to add a Product Innovation Manager to their team who will be responsible for overseeing the coordination and on-time/in-budget completion of all project tasks which may involve some or all of the following: program management and measurement of machined product and fixtures/tooling, progressive stamped parts, and tooling, insert molding parts and tooling, factory assembled automation, and other related tooling/processes. Responsible for overseeing the coordination and on-time/in-budget completion of all projects which may involve some or all of the following: program management and measurement of machined product and fixtures/tooling, progressive stamped parts and tooling, insert molding parts and tooling, factory assembled automation, and other related tooling/processes.
NewRegional Marketing Specialist JobotRegional Marketing SpecialistNew York, NY$110,000–$120,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. In this role, you will be helping to develop the strategic direction of the office and making sure that it aligns with the firm as a whole and their practice-specific marketing efforts.
NewSenior Product Manager - AI Solutions JobotSenior Product Manager - AI SolutionsNew York, NY$125,000–$200,000 / yearThis company is investing heavily in next-generation technologies, including artificial intelligence, workflow automation, and advanced data solutions designed to improve efficiency and create better outcomes for healthcare organizations. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewVP of Product JobotVP of ProductNew York, NY$225,000–$300,000 / yearWith a strong reputation in the payments ecosystem, this company partners with major enterprise customers to deliver scalable, secure, and forward-thinking technology solutions that support evolving consumer and merchant demands. Familiarity with modern payment experiences including mobile payments, Android-based middleware, pay-at-table solutions, business intelligence tooling, and enterprise commerce platforms.
NewDivision Head of Soft Goods (Product Development/Sourcing) JobotDivision Head of Soft Goods (Product Development/Sourcing)New York, NY$180,000–$250,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The role offers a unique blend of entrepreneurial ownership and established retail scale, ideal for someone excited to make a meaningful impact while leveraging strong existing infrastructure and distribution.
Employee Relations and Workplace Strategy Partner Company ConfidentialEmployee Relations and Workplace Strategy PartnerParsippany, NJ$85,000–$95,000 / yearFull timeBachelor's degree from four-year college or university required; Minimum 5 years related experience in Human Resources plus 2-5 years employee relations experience required, including workplace investigations, resolving concerns and conflicts and providing advice to management. Designs and facilitates management training programs and oversees external learning partnerships, ensuring leadership development initiatives strengthen organizational capability and enhance the employee experience.
Marketing Analyst APN Consulting IncMarketing AnalystEdison, NJFull timeThe Marketing Analyst will play a key role in identifying growth opportunities, strengthening its position within the Writing Instruments category, and enabling data-driven business strategies. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making.
NewDirector of Marketing JobotDirector of MarketingHoboken, NJ$180,000–$250,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Here's the highlight reel: Develop and execute omnichannel brand strategy — identifying where to play and how to win across retail, digital, and HCP channels.
NewSales/Financial Analyst JobotSales/Financial AnalystEdison, NJ$100,000–$140,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. If you are a driven individual with a passion for sales analysis and a desire to make a significant impact in the healthcare industry, we would love to hear from you.
Marketing Analyst/Coordinator TeleWorld SolutionsMarketing Analyst/CoordinatorNJIn this role, you will play a key part in coordinating cross-functional initiatives, supporting sales and supply chain strategies, managing operational processes, and ensuring alignment across internal teams. You will help maintain the operational rhythm of the business by supporting presentation development, forecasting activities, vendor coordination, administrative functions, and day-to-day project management support.
BUSINESS ANALYST Staffing Solutions USABUSINESS ANALYSTNew York City, NY$80,000–$90,000 / yearFull timeUtilize Project and Portfolio Management (PPM) software for plans and project asset management, including charters, RACIs, diagrams, surveys, change requests, and provide formal and ad-hoc reports of project status as needed to the administration as well as project teams. Transition projects from PMO management to operational status through transparent processes, including capturing lessons learned results for effective future project management maturation.
Corporate Communications Consultant Kforce Inc.Corporate Communications ConsultantNew York, NY$40–$55Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers.
NewDirector, Portfolio Strategy & Market Insights CSL SeqirusDirector, Portfolio Strategy & Market InsightsSummit, NJ$210,000–$260,000Leads the design and governance of enterprise-wide investment strategy and portfolio prioritization, shaping critical resource allocation decisions across R&D, capital investments and commercial initiatives to enable delivery of the organization’s long-range growth strategy. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
NewAssociate Director, US Brand Marketing CSL SeqirusAssociate Director, US Brand MarketingSummit, NJ$180,000–$205,000With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
NewVice President, Product Management Goldman Sachs & Co. LLCVice President, Product ManagementNew York, NY$151,000–$261,900 / yearRequires: Master’s degree (U.S. or foreign equivalent) in Computer Science, Computer Engineering, Information Systems/Technology, Business Administration or related field and three (3) years of experience in the job offered or in a related role or Bachelor’s degree (U.S. or foreign equivalent) in Computer Science, Computer Engineering, Information Systems/Technology, Business Administration or related field and five (5) years of experience in the job offered or in a related role. Guide every step of the product's lifecycle working cross-functionally to guide products from conception to launch by connecting the technical and business worlds, breaking down complex problems into steps that drive product development.
Director, Regulatory Affairs Advertising and Promotion Daiichi Sankyo, Inc.Director, Regulatory Affairs Advertising and PromotionBasking Ridge, NJ$184,240–$276,360 / yearFull time
NewDirector, Digital Marketing & Communications Vaco LLCDirector, Digital Marketing & CommunicationsNew York City, NY$60–$60Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
NewDirector of Digital Marketing & Communications Vaco LLCDirector of Digital Marketing & CommunicationsNew York, NY$50–$52Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. My client, a well-known nonprofit organization is seeking a Director of Digital Marketing & Communications to lead and execute digital strategies that increase brand awareness, engagement, and community impact.
NewPricing Analyst Vaco LLCPricing Analystwest windsor, NJ$65,000–$80,000Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure.
NewSenior Project Manager - Change Management Vaco LLCSenior Project Manager - Change ManagementNew York, NY$110–$160Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewDigital Operations - Digital Marketing Specialist ECLARODigital Operations - Digital Marketing SpecialistLawrence Township, NJ$69.48–$73.69 / hourPosition Overview:The US Content Production Manager serves as a pivotal strategic and operational partner within a highly matrixed organizational framework, working in close alignment with Brand and Omnichannel Strategy teams. This position requires continuous collaboration with internal stakeholders and external agency partners including creative, production, and digital execution vendors to enable efficient workflows, timely asset delivery, and consistent brand fidelity.
NewIn House Marketing Coordinator- NYC- up to $2K Sign On Bonus Potential* Marriott Vacations WorldwideIn House Marketing Coordinator- NYC- up to $2K Sign On Bonus Potential*New York, NYThe Vacation Sales Coordinator (Marketing) position pays a base wage of $17.00/hour plus production pay, in addition to $50 per day for six weeks during training. For 2024, the annual pay range (base wages + production pay) for MVC New York City M&S is reasonably expected to be $22,657 – $77,263.
Telecom Expense Management (TEM) Analyst Neotecra, Inc.Telecom Expense Management (TEM) AnalystNew York, NYThis role requires strong analytical capabilities, expertise in SQL and reporting tools, and the ability to manage large datasets to identify cost-saving opportunities and improve operational efficiency. We are seeking an experienced and detail-oriented Telecom Expense Management (TEM) Analyst to support the Telecom Services and Expense Management Unit within IT Operations.
Marketing Strategy Coordinator Engage Partners, Inc.Marketing Strategy CoordinatorNew York, NY$110,000–$130,000 / yearThe role collaborates closely with the Director of Outreach and Marketing to execute campaigns, manage content needs, and support events, public relations activities, and digital storytelling efforts. This role focuses on content development, digital media execution, and coordination of marketing initiatives to ensure consistent messaging across platforms.
PM/Business /Data Analyst (Energy, Utility Experience Required) Trigyn Technologies IncPM/Business /Data Analyst (Energy, Utility Experience Required)New York City, NY$60–$64 / hourTemporaryContractorFull timeSpecifically understanding of key partners NY Power Authority, Con Edison, National Grid, Department of Environmental Protection (DEP; NYC Water), etc. • Understanding on functions of Utility Management firm (AvidXchange™ (Utility Billing Software)) and/or have experience working with consulting firm.
Senior Marketing Manager - Remote CorpaySenior Marketing Manager - RemoteNew York, NYRemote$110,000–$140,000 / year
Technical Product Manager, AI - Director BlackRockTechnical Product Manager, AI - DirectorNew York, NY$215,000–$275,000 / yearThis individual will lead cross-functional teams including business users, engineering, AI research, and more to deliver impactful AI capabilities that are fit-for-purpose for designated BlackRock teams and business priorities, while keeping an eye towards scalability and commercialization. To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
CVP, Head of Wealth Management Marketing New York Life Insurance CompanyCVP, Head of Wealth Management MarketingNew York, NY$140,000–$190,000 / yearHelp advisors bring New York Life’s full suite of financial capabilities to market by developing integrated marketing strategies, positioning, and content that connect wealth management offerings with broader financial planning needs and relationship-deepening opportunities. From digital campaigns, cross-selling opportunities, thought leadership, investment insights, and relationship-deepening programs to consumer content development, this individual will help shape how New York Life brings its wealth management value proposition to market.
Managing Director, Management Consulting bdo consultingManaging Director, Management ConsultingNew York, NY$200,000–$420,000 / yearSupervises the day-to-day workload of TRS Senior Managers, Managers, Senior Associates and Associates on assigned engagements; reviews work product, provides timely performance reviews and assists in the development of goals and objectives to enhance staff professional development. The Managing Director is responsible for executing, building out, and leading a team of TRS in business restructuring and bankruptcy related engagements, including bankruptcy litigation, and addressing complex questions and issues under the direction of an Advisory Principal.
NewAssociate, Internal Product Specialists Goldman Sachs & Co. LLCAssociate, Internal Product SpecialistsNew York, NY$118,248–$162,000 / yearPrior experience must include two (2) years in the following: designing and preparing pitchbooks and marketing materials utilizing MS Office tools, including MS Work skills, document formatting and layout, collaboration tools, tracking changes, and table and chart formatting; using template styles and MS PowerPoint, including navigating slide master, creating tables, charts, graphs, diagrams with embedded data inputs and formatting, and creating and managing varying templates; synthesizing and presenting research analysis and economic trends; utilizing MS Excel, including the use of pivot tables, v-lookups, table creation, adding filter and sorting, cell formatting, conditional formatting, charting, including formulas and conditional inputs to synthesize data sets, find trends, and present data; liaising internally with cross-functional teams to plan and drive projects from concept to a final product; utilizing Factset and Bloomberg Terminal to perform portfolio and general market analysis, including using portfolio analytics for attribution, holdings, and characteristics assessments and reports; and creating model portfolios, stock assessments, using charting to assess various valuations and performance metrics across portfolios and indices, and assessment of macroeconomic conditions. Requires: Bachelor’s degree (U.S. or foreign equivalent) in Finance, Economics, Accounting or related business-oriented field and two (2) years of experience in the job offered or a related role.
NewSr Manager, Category Strategy Mondelez Global, LLCSr Manager, Category StrategyEast Hanover, NJBach deg or forgn equiv in Mktg, Comms, Mgmt or a related biz deg & 5 yrs of exp in a Brand, Mktg, or Strategy Mgr role in a multinational Fast-Moving goods company or in a Strategy Consulting company focused on Mktg/Growth Strategy with exp with CPG clients. Conduct market research, analyze data, frame the business case/opportunity size that will demonstrate growth & value creation for the company.
NewAssociate Director/ Director, Patient Marketing - Remote Agios PharmaceuticalsAssociate Director/ Director, Patient Marketing - RemoteNew York, NYRemote$183,549–$275,324 / yearThe current base salary range for this position at the Associate Director level is expected to be between $153,541 and $230,312 annualized and the current base salary range for this position at the Director level is expected to be between $183,549 and $275,324 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. The Associate Director/Director, Patient Marketing will focus on developing and executing the patient strategy in preparation for the future launch of mitapivat, currently in development for sickle cell disease, a vastly underserved community.
Senior Product Manager (Margin) Apex Clearing CorporationSenior Product Manager (Margin)New York, NY$147,840–$184,800 / yearCommunication: Exceptional verbal and written communication abilities, capable of articulating complex product features, PR-FAQ and strategies with excellent ability to manage discussions and collaborations in multi team settings. Apex Fintech Solutions (Apex) powers innovation and the future of digital wealth management by building tech-forward solutions that help simplify, automate, and facilitate access to financial markets for all.
NewAssociate, Product Specialists Goldman Sachs & Co. LLCAssociate, Product SpecialistsNew York, NY$101,200–$170,000 / yearPrior experience must include 2 years in the following: designing, developing, and maintaining business intelligence dashboard of ETF Sales activities and industry flow data in Excel; extracting, manipulating, and analyzing ETF data from Bloomberg, Morningstar Direct, and client reports to conduct competitive analysis, including product comparisons, fund launches, and tracking publicly reporting holders; examining and interpreting industry flows, trends, and product category trends for ETFs and evolving industry and regulatory developments; analyzing new competitor ETF products coming to market across asset classes and identifying features and components that inform saleability, lineups and proposals, including fees, liquidity mechanisms, eligible investments, and proprietary index construction; automating processes and proposing design efficiencies for existing processes relating to Sales reporting and market data monitoring and adjusting the frequency, detail, and relevance to products in the market; processing and analyzing large datasets, including advisor-level information from partner firms or public sources, using Microsoft Excel (including macros), and synthesizing key insights through data visualization tools such as Excel, Salesforce plotting tools, and PowerPoint to support business decisions; executing client events and campaigns including planning, communications, and coordination; and using Salesforce or other CRM tool to efficiently process and share client activity. Work closely with the ETF (Exchange-Traded Fund) Specialist team responsible for building relationships with Chief Investment Officers (CIOs), research analysts, portfolio managers, consultants and investment advisors across RIA, Independent B/D, Wirehouse, Institutional and Bank channels.
NewTennis Marketing Professional and Program Coordinator The Heights Casino, IncTennis Marketing Professional and Program CoordinatorNew York, NY$103,000–$106,000 / year
Payments Operations (Healthcare) Analyst Company ConfidentialPayments Operations (Healthcare) AnalystBrooklyn$25–$30 / hourTemporaryContractorResponsible for posting payments from insurance carriers (EOBs) and patients, balancing daily deposits, and reconciling remittances to ensure accurate accounts receivable data. Key alphanumeric data from EOBs, payment notices, and correspondence in assigned batches.
Marketing Operations Coordinator AtriumMarketing Operations CoordinatorNew York, NYThe Marketing Operations Coordinator will serve as a key liaison between marketing teams and stakeholders, helping maintain organization across projects, communications, documentation, and assets while supporting the successful execution of integrated marketing strategies. By applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners.
NewCommunity Relations Analyst Oak Street HealthCommunity Relations AnalystQueens, NY$21.10–$49.08Building and nurturing relationships with local leaders (field account managers) to create long-term alliances with mutually beneficial outcomes that positively impact the communities we serve. Comfortable with daily accountability on key metrics, including account touchpoints, events scheduled, leads generated, and new patients added.
Marketing Associate III (Automation) BC ForwardMarketing Associate III (Automation)New York, NYFull timeThe ideal candidate will have strong experience in lifecycle strategy, marketing automation, and data-driven optimization and a proven ability to drive activation, engagement, and retention across the full customer journey. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
NewSenior Product Owner / Product Lead BC ForwardSenior Product Owner / Product LeadJersey City, NJ$80–$80.12 / hourFull timeThe ideal candidate will have strong experience in systems thinking, integration across frontend and backend platforms, and stakeholder management and a proven ability to clarify complex portfolios, align cross-team delivery, and produce coherent, outcome-driven solutions. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Business Analysis - Payments- Basic BC ForwardBusiness Analysis - Payments- BasicJersey City, NJThe ideal candidate will have experience with business applications, data usage, word processing, data management tools, and flow charting tools and the ability to understand the logic of code and construct simple data queries. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.
Senior Business Analyst / Agile Delivery BC ForwardSenior Business Analyst / Agile DeliveryJersey City, NJ$78–$78.37 / hourThe ideal candidate will have strong experience in Agile coaching, Scrum delivery, and Jira tooling and a proven ability to translate complex business needs into actionable specifications to achieve measurable business outcomes. BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients.
Product Testing Engineer / Product Testing Specialist – Softgoods Tanisha SystemsProduct Testing Engineer / Product Testing Specialist – SoftgoodsBoulder, CO, COFull timeAdditional Job Details: The Product Testing Engineer Softgoods is responsible for planning, executing, and documenting product validation, quality inspections, and compliance testing across the softgoods development and manufacturing lifecycle. Tanisha Systems services clients in Government, Banking & Financial Markets, Insurance, Healthcare, Retail & Consumer Goods, Energy & Utilities, Life Sciences, Telecom, Manufacturing and Transportation Industries around the globe.
Medical and Regulatory Affairs - Cell Therapy Medical Communication Specialist EclaroMedical and Regulatory Affairs - Cell Therapy Medical Communication SpecialistLawrence Township, NJ$77.58–$82.28 / hourFull timeResponsibilities:Take on assigned projects to help with development and execution of functionally integrated and aligned medical communications plans; adjust communications plans in accordance with clinical trial results / milestones and changes in the healthcare landscape. In-depth knowledge of Good Publication Practices and guidance (GPP, ICMJE), Sunshine Act, Pharma Code of Conduct, and other guidance related to post-marketing practices and scientific data communication.
Global Product Development and Supply - Cell Therapy Analytical Development (CTAD) EclaroGlobal Product Development and Supply - Cell Therapy Analytical Development (CTAD)Summit, NJ$49.13–$52.11 / hourFull timeThe analytical department is responsible for flow cytometry, cell-based potency, RT-qPCR/PCR and other analytical assays testing to support process characterization testing of the lentiviral vector and cell therapy drug product samples. Position Overview:The Analyst is responsible for supporting the method transfer and analytical testing with moderate supervision as part of Cell Therapy Technical Operations (CTTO) Team.
Sr. Business Analyst EclaroSr. Business AnalystNew York, NY$72–$84 / hourFull timeFor utility or power systems environments, support analysis related to operational workflows, outage management, grid operations, asset management, system integrations, or related business processes. Preferred Qualifications:Experience working in electric utility, transmission, distribution, outage management, energy management, asset management, or related power systems environments.
Crisis & Incident Management Consultant EclaroCrisis & Incident Management ConsultantNew York, NYFull timeECLARO's client is one of the largest mutual life insurance companies and provides long-term care insurance, mutual funds and retirement-plan services across the US. Position Overview:Experienced Enterprise Resilience consultant to provide targeted, execution-focused support across a visible and high-priority initiative.