Own end-to-end B2B campaign creation and management across channels:digital ads (multiple formats), content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and whatever new channel you bring to the table. You use those sales relationships to understand target customers, selling pain points, and friction points — you dig your sleeves up, embed with sales teams, listen to Gong calls, and take it upon yourself to understand the customer.