This role serves as the connective tissue between brand ambition, consumer insight, creative ideas, investment strategy, media execution, and performance measurement-ensuring every dollar works harder to build brands, drive growth, and strengthen Hershey's connection with consumers. This leader operates as the day-to-day strategic owner of paid media across the ecosystem, guiding full-funnel investment decisions across video, CTV, social, programmatic, retail media integration, search, audio, emerging channels, and tentpole activations.