NewWealth Strategist JobotWealth StrategistPasadena, CA$150,000–$175,000 / yearAs a modern multi-family office, we provide comprehensive wealth management services—including investment management, tax strategy, estate planning, and financial planning—to a select group of successful individuals and families. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
PPC Specialist JobotPPC SpecialistBurbank, CA$100,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. You will be responsible for managing all PPC activities, including strategy development, implementation, performance tracking, and optimization, to generate high-quality leads and maximize ROI.
Marketing Assistant JobotMarketing AssistantSanta Monica, CA$65,000–$75,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. With 1+ years of relevant experience, you will play a crucial role in maintaining and enhancing our online presence, engaging with our audience, and promoting our brand.
NewFranchise Business Consultant YogurtlandFranchise Business ConsultantLos Angeles, CAWhat You'll Do Franchise Coaching & Relationship Management Serve as the primary point of contact and trusted advisor for franchisees in your assigned region. You're a natural coach, a sharp operator, and a connector — someone who thrives on building relationships and helping businesses grow.
NewSenior Corporate Finance Analyst JobotSenior Corporate Finance AnalystIrvine, CA$100,000–$120,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
NewPricing Analyst III (100% REMOTE) JobotPricing Analyst III (100% REMOTE)Los Angeles, CARemote$115,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Senior Product Manager JobotSenior Product ManagerLos Angeles, CARemote$100,000–$130,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We are a renewable energy leader with a focus on helping utility-scale solar providers generate and produce solar across North and South America!
Pricing Analyst II (Salesforce CPQ) JobotPricing Analyst II (Salesforce CPQ)Irvine, CARemote$90,000–$105,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. You will work directly with Sales, Account Management, Product, and Legal to coordinate pricing in Salesforce CPQ, support contract alignment, and ensure pricing accuracy across new business opportunities and renewals.
Marketing Management Professional Marvin Test SolutionsMarketing Management ProfessionalIrvine, CAPrevious experience working with product development teams and creating product line roadmaps, product requirements and managing product life cycles. 7+ years of strategic / tactical marketing experience in a B to B technical marketing environment associated with the defense, aerospace or commercial test markets.
NewAssoc Marketing Manager Epitec, IncAssoc Marketing ManagerEl Segundo, CA$39–$43 / hourThis role will partner closely with Marketing, Creative, Merchandising, and Brand teams to bring campaigns to market, manage audience targeting and segmentation, execute campaigns and flows in Klaviyo, and provide performance insights that drive continuous improvement. We are seeking a Marketing Manager specialized in Klaviyo to support the planning, execution, and optimization of CRM campaigns across email and SMS channels.
NewTraining Content Creator Vaco LLCTraining Content CreatorIrvine, CA$30–$35Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewTemp Marketing Manager Vaco LLCTemp Marketing ManagerBurbank, CA$65–$75Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
SSC GP - FMS Business Analyst (Los Angeles Air Force Base, CA) Integrated Data ServicesSSC GP - FMS Business Analyst (Los Angeles Air Force Base, CA)El Segundo, CA$70,000–$115,000 / yearIDS is currently searching for a Business Analyst with experience in Department of Defense (DoD) financial management processes, government financial and accounting systems, acquisition and budgeting processes, and relational databases to provide support and training on-site to a government customer. When determining an applicant’s compensation, various factors are taken into consideration including, but not limited to: geographic location, relevant prior work experience, relevant training, special skills/competencies, education, clearance, licenses/certifications, labor categories/contract rates and other business needs.
SSC - Business Analyst (Los Angeles Air Force Base, CA) Integrated Data ServicesSSC - Business Analyst (Los Angeles Air Force Base, CA)El Segundo, CA$70,000–$115,000 / yearIDS is currently searching for a Business Analyst with experience in Department of Defense (DoD) financial management processes, government financial and accounting systems, acquisition and budgeting processes, and relational databases to provide support and training on-site to a government customer. When determining an applicant’s compensation, various factors are taken into consideration including, but not limited to: geographic location, relevant prior work experience, relevant training, special skills/competencies, education, clearance, licenses/certifications, labor categories/contract rates and other business needs.
NewInsights Analyst III IDR, Inc.Insights Analyst IIILos Angeles, CABy submitting this application, you acknowledge and consent to engage in conversation with a recruiter or virtual recruiter from IDR Inc. and its affiliates, and contracted partners by receiving calls, AI-generated calls, texts, or emails to the contact information provided. You’ll partner closely with cross-functional stakeholders to define KPIs, build dashboards, and deliver clear, actionable insights that guide product health and performance.
Junior Market Analyst Kinetic Personnel GroupJunior Market AnalystLos Angeles, CADirect exposure to big box retail, co-op retail, or plumbing wholesale customers (e.g., Home Depot, Loweâs, Ace, True Value, Ferguson, Winsupply). We are seeking a Junior Market Analyst to support a North American sales & marketing team representing a major overseas manufacturer.
NewManager, Copywriter Visa Technology and Operations LLCManager, CopywriterLos Angeles, CA$116,300–$186,000 / yearThe ideal candidate is a strong writer and editor with sharp editorial judgment, a deep understanding of tone and voice, and the ability to collaborate closely with editorial, channel, and cross‑functional partners. Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Social Campaign Manager III Pinnacle Technical ResourcesSocial Campaign Manager IIICulver City,, California$55–$65 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. The Social Campaign Manager III will be responsible for developing, executing, and managing social media campaigns to drive engagement, brand awareness, and customer acquisition.
NewDirector, M&A Procurement Operations Strategy KPMGDirector, M&A Procurement Operations StrategyLos Angeles, CA$176,320–$433,090 / yearCreate insights related to the clients strategic and financial ambitions, including identifying the underlying value proposition and challenging the clients working capital/cash flow objectives through structured data analyses, identification of operational risks and driving efficiencies. If you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory.
NewSenior Brand Manager- Paul Mitchell John Paul Mitchell SystemsSenior Brand Manager- Paul MitchellSanta Monica, CA$120,000–$135,000 / yearWe’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG. The Senior Brand Manager will partner closely with Creative, Digital, Social, Education, Sales, Product Development, and Operations teams to bring innovative marketing programs to life while ensuring brand consistency across all consumer and professional touchpoints.
NewCategory Manager Keurig Dr PepperCategory ManagerLOS ANGELES, CA$96,800–$126,000 / yearSuperior drive for results with demonstrated ability to build indispensable, collaborative partnerships with the customer and internal business partners, across functional teams. Deliver fully integrated consumer driven category leadership based on marketplace insights and trends to guide strategic choices and tactical executions.
Media Coordinator CollaberaMedia CoordinatorBurbank$19–$20 / hourTemporaryContractor2+ years of experience in the Media and Entertainment industry, working in content management systems, QC and content distribution workflows. Strong project management skills and capacity to manage multiple concurrent projects.
Media Specialist CollaberaMedia Specialistburbank$18–$20 / hourTemporaryContractorExcellent written and oral communication skills, with the ability to deliver clear and concise direction. View media and identify any defects (digital hits, macro blocking, interlacing, etc.
NewPatient Communications Specialist Harbor Community ClinicPatient Communications SpecialistLong Beach, CA$22–$25 / hourThis position is responsible for managing incoming patient communications, scheduling appointments, providing exceptional customer service, maintaining accurate patient information, and supporting efficient clinic operations through effective communication and coordination. The Patient Communications Specialist reports directly to the Patient Experience Manager and serves as a primary point of contact for patients seeking services at Harbor Community Health Centers.
NewBilingual Branch Wholesale Product Specialist (Spanish) Sherwin-WilliamsBilingual Branch Wholesale Product Specialist (Spanish)Downey, CA$19The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s customers, staff, employees, vendors, contractors, and the general public. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs.
Organizational Change Management Consultant TPI Global SolutionsOrganizational Change Management ConsultantAlhambra, CAThe PM determines appropriate products or services with clients or customers to define project scope, requirements and deliverables; develops, modifies or provides input to project plans; implements project plans to meet objectives; coordinates and integrates project activities; manages, leads or administers project resources; monitors project activities and resources to mitigate risk; implements or maintains quality assurance processes; makes improvements, solves problems or takes corrective action when problems arise; gives presentations or briefings on all aspects of the project; participates in phase, milestone and final project reviews; identifies project documentation requirements or procedures; and develops and implements project schedules and release plans. Skills RequiredThe PM will possess knowledge and experience in customer service; decision making; flexibility; interpersonal skills; leadership; organizational awareness; problem solving, reasoning; team building; oral communication, speaking and writing; business process reengineering; capital planning and investment assessment; contracting/procurement; cost-benefit analysis; financial management; planning and evaluating; project management; quality assurance; requirements analysis and risk management; configuration, data, and information management; information resources strategy and planning; information technology architecture; information technology performance assessment; infrastructure design; systems integration; systems life cycle; and technology awareness.
Entry Level Data Scientist/Analyst/Java full stack developer--remote SynergisticITEntry Level Data Scientist/Analyst/Java full stack developer--remoteLong Beach, CARemote$82,000–$145,000 / yearFull timeSince 2010, Synergisticit has helped thousands of candidates land full-time jobs at tech leaders like Google, Apple, PayPal, Visa, Western Union, Wells Fargo, Intel, Paypal, JPMC, Wayfair, BOA, CITI and hundreds more with Job offers of $95k to $154k. Currently, We are looking for entry-level software programmers, Java Full stack developers, Python/Java developers, Data analysts/Data Engineers/ Data Scientists, Machine Learning engineers for full time positions with clients.
Entry Level Data Scientist/Analyst/Java full stack developer SynergisticITEntry Level Data Scientist/Analyst/Java full stack developerLos Angeles, CA$79,000–$127,000 / yearFull timeSince 2010, Synergisticit has helped thousands of candidates land full-time jobs at tech leaders like Google, Apple, PayPal, Visa, Western Union, Wells Fargo, Intel, Paypal, JPMC, Wayfair, BOA, CITI and hundreds more with Job offers of $95k to $154k. Currently, We are looking for entry-level software programmers, Java Full stack developers, Python/Java developers, Data analysts/Data Engineers/ Data Scientists, Machine Learning engineers for full time positions with clients.
Geophysical Data Processor and Analyst – Remote System OneGeophysical Data Processor and Analyst – RemotePasadena, CARemote$41–$48 / hourSupport the remedial action project at Camp San Luis Obispo, CA, by performing data processing and analysis tasks using Oasis Montaj UX-Analyze module, BT Field, and other software tools. **Requirements** At least 5 years of munitions response geophysical work experience, including field experience with geophysical equipment and positioning systems.
Marketing Manager PhaxisMarketing ManagerUniversal City, CA$46–$48 / hourContribute to the development and positioning of new integrated marketing opportunities: identify high-interest 360 experiences, new on-air and site-specific content features, evergreen and event-based solutions and emerging ad platforms that will serve as compelling thought starters for client conversations (proactive sales support). Create, socialize and execute packaging strategies that leverage brands;identify cross-platform opportunities for potential increase of overall client spend.
Business Analyst BunzlBusiness AnalystCerritos, CA$95,000–$125,000 / yearFull timeThis role is responsible for monitoring and supporting customer demand activity, maintaining healthy inventory levels, analyzing cost impacts, and providing actionable insights to leadership. The Business Analyst will support strategic decision-making across Purchasing, Inventory Management, Finance, and Supply Chain functions by delivering accurate data analysis, forecasting, and reporting.
Product Manager - Redistribution R3 |Los Angeles, CA or Seattle, WA BunzlProduct Manager - Redistribution R3 |Los Angeles, CA or Seattle, WACerritos, CA$80,000–$115,000 / yearFull timeDevelop category and channel expertise that allows the organization to effectively compete within the market; this includes monitoring channel needs, trends, and competitive products to ensure the channel remains competitive while maximizing profitability. You’ll work closely with sales representatives, sales leadership, and category teams to translate product strategy into real-world selling success—from customer meetings and product demos to training and go-to-market support.
Senior Product Manager ProsumSenior Product ManagerGlendale, CAThe ideal candidate will have experience managing products in fast-paced environments, leading proof-of-concept initiatives, and working closely with technical and business stakeholders to deliver measurable outcomes. This role requires a strategic thinker who can translate evolving technologies into practical business solutions while collaborating with cross-functional teams to bring concepts from ideation through execution.
Product Manager Motive Workforce SolutionsProduct ManagerBuena Park, CAThis role will own the full product lifecycle-from market analysis and strategy to new product development and go-to-market execution-while partnering cross-functionally across the organization. We are seeking a Product Manager to support a high-growth food category, focused on driving product performance, innovation, and market expansion.
Associate Manager Web/Ecommerce Analyst ManpowerAssociate Manager Web/Ecommerce AnalystLos Angeles, CA$56–$62 / hourManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
Mechanical Engineering Technician (Product Development Lab) – $27–$35/hr – Brea, CA – 2nd Shift Manpower EngineeringMechanical Engineering Technician (Product Development Lab) – $27–$35/hr – Brea, CA – 2nd ShiftBrea, CA$27–$35 / hourTemporaryManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
REMOTE CA ONLY Business Analyst ManpowerREMOTE CA ONLY Business AnalystLos Angeles, CARemoteManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
Hybrid Business Analyst ManpowerHybrid Business AnalystLos Angeles, CAManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
Sr. Data Analyst (Remote) Guitar Center CompanySr. Data Analyst (Remote)Westlake Village, CARemote$90,000–$120,000 / yearFull timeWe strive to craft lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. Translate a business question into an analytical framework, efficiently produce reliable data, generate insights through analysis, and effectively influence the business through recommended actions.
SEO Content Writer Guitar Center CompanySEO Content WriterWestlake Village, CA$70,304–$72,000 / yearFull timeThis individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a heavy emphasis on product detail pages (PDPs) in addition to work on product listing pages (PLPs), landing pages, category pages and related digital content. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music.
Category Manager Guitar Center CompanyCategory ManagerWestlake Village, CA$110,000–$130,000 / yearp>The purpose of this job is to manage the execution and strategic aspect of assigned categories, including but not limited to sales and margin, product assortment, product promotions, product inventory levels, vendor relationships, and category analysis. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music.
Director of Product Management Guitar Center CompanyDirector of Product ManagementWestlake Village, CA$195,000–$250,000 / yearFull timeChampion deep empathy for customers and associates and ensure Product is a trusted, outcome-driven partner to the business, partnering with business and technology leaders to define product vision, strategy, priorities, and success measures. Strengthen roadmap quality by aligning work to strategy, OKRs, and customer and associate needs, while advancing teams toward stronger discovery, prioritization, and learning.
Sr. Manager, CRM Marketing Guitar Center CompanySr. Manager, CRM MarketingWestlake Village, CA$130,000–$150,000 / yearFull timeYou’ll champion the shift from traditional batch messaging to scalable, real-time, data-driven journeys powered by Salesforce Marketing Cloud (SFMC), while partnering closely with our CRM Solutions Architect and Customer Data team to bring disruptive, AI-enabled experiences to life. Lead email & SMS marketing strategy & daily operations of the CRM marketing team—ensuring timely execution of promotional, lifecycle, and triggered communications across channels.
Organizational Change Management Consultant 888 Global Service ResourcesOrganizational Change Management Consultant 888Alhambra, CA$65–$70 / hourAll employees are required to comply with E-Verify, an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). Bachelors degree in Business, Public Administration, Organizational Development, Psychology, Communications, Information Systems, or related field.
Manager, Process Optimization Guitar Center CompanyManager, Process OptimizationWestlake Village, CA$155,000–$170,000 / yearFull timeLead end-to-end process improvement projects to improve efficiency, quality, and other relevant business outcomes Analyze operational, financial and/or process data (trends, root causes, process mapping) to support specific continuous improvement efforts. Lean Six Sigma certification, experience executing continuous improvement initiatives across Retail and Supply Chain Operations, and familiarity in leveraging technological process enablers such as RPA, Process Mining, AI, and enhanced operating models is highly preferred.
Organizational Change Management Consultant TPI Global (formerly Tech Providers, Inc.)Organizational Change Management ConsultantAlhambra, CAThe PM determines appropriate products or services with clients or customers to define project scope, requirements and deliverables;develops, modifies or provides input to project plans;implements project plans to meet objectives;coordinates and integrates project activities;manages, leads or administers project resources;monitors project activities and resources to mitigate risk;implements or maintains quality assurance processes;makes improvements, solves problems or takes corrective action when problems arise;gives presentations or briefings on all aspects of the project;participates in phase, milestone and final project reviews;identifies project documentation requirements or procedures;and develops and implements project schedules and release plans. Skills RequiredThe PM will possess knowledge and experience in customer service;decision making;flexibility;interpersonal skills;leadership;organizational awareness;problem solving, reasoning;team building;oral communication, speaking and writing;business process reengineering;capital planning and investment assessment;contracting/procurement;cost-benefit analysis;financial management;planning and evaluating;project management;quality assurance;requirements analysis and risk management;configuration, data, and information management;information resources strategy and planning;information technology architecture;information technology performance assessment;infrastructure design;systems integration;systems life cycle;and technology awareness.
Specialist, CRM Marketing Guitar Center CompanySpecialist, CRM MarketingWestlake Village, CA$70,304–$78,000 / yearThe ideal candidate brings strong hands-on experience in batch/bulk email execution, a sharp eye for scalable opportunities, and the technical fluency to evolve manual efforts into automated journeys. The Guitar Center Company is seeking a highly skilled and technically adept Specialist – CRM Marketing to elevate our customer communication strategy forGuitar Center.
Change Control & Document Management Specialist Connexion Systems + EngineeringChange Control & Document Management SpecialistLos Angeles, CA$37–$43 / hourThe position supports production operations by issuing work/support orders, tracking tasks within the electronic Quality Management System (eQMS), and coordinating follow-ups to ensure timely completion of activities. This role is responsible for workflow management, review of change control documentation, and oversight of document activities within the document management system.
Assoc Marketing Manager Apollo Professional SolutionsAssoc Marketing ManagerEl Segundo, CAYoull partner closely with the North American Brand Activation Lead to help execute go-to-market strategies across multiple product linessupporting decisions with POS insights, market research, and database inputs that drive alignment across sales, operations, finance, and other cross-functional teams. Were looking for an Associate Marketing Manager to support brand activations and market optimizations across a dynamic portfolio that includes Action Figures, Plush, and preschool properties.
Social Media Manager/ Content creator Bioharmonic TechniologiesSocial Media Manager/ Content creatorBeverly Hills, CABioharmonic Technologies / VIBE / Personal Brand are wanting to work with a self starting motivated creative that brings modern technology and a fresh perspective to this company. We are looking for a social media manager / content creator that can showcase our brand in the best light.