Expert-level knowledge of SQL, Snowflake or a similar platform, Google Marketing Platform, Campaign Manager 360, DV360, Search Ads 360, GA360/GA4, Meta Business Manager, Meta Conversions API, and audience activation platforms. This hands-on leadership role is responsible for the architecture, governance, and activation of marketing data across Google Marketing Platform, GA360/GA4, Meta, Snowflake, and other advertising and analytics platforms.