El Dorado Hills, CA10 days ago
ul>Day to Day Responsibilities- Segment Design, Build & Activation
- Design, build, and manage audience segments in Salesforce Data Cloud across members, brokers, employers, prospects, and other persona targets — including identity-resolved audiences, computed traits, calculated insights, and predictive score-based segments.
- Intake, Backlog & Operational Workflow
- Operate the daily segmentation backlog — intake, prioritization, build, QA, and activation — partnering with campaign operations, BSAs, and personalization engineering to ensure audiences are delivered on time and at quality.