This means running an account-based marketing engine that targets, warms, and converts the accounts Sales most needs to win, creating content and campaigns that land, convert, and perform rather than adding to the noise, delivering Sales deep, qualified pipeline coverage from warm, engaged, intent-qualified leads, and leading the annual planning process that aligns product launches, campaigns, and budget to revenue goals. Preferred: signal/intent data platform experience (6sense, Demandbase, Clearbit); a payments or B2B SaaS background; partner/ISV channel marketing; a marketing, business, or related degree (strong track record substitutes).