Senior Paid Media Manager (Social) LaterSenior Paid Media Manager (Social)Boston, MARemote$105,000–$135,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewTax Manager JobotTax ManagerMethuen, MA$130,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteBoston, MARemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
NewConfiguration Manager, Senior - Secret DCS CorporationConfiguration Manager, Senior - SecretBedford, MA$90,220–$140,000 / yearDCS has an exciting opportunity for a SeniorConfiguration Manager providing support to the Air Force Life Cycle Management Center-Ground Base Air Defense Sensor division (AFLCMC/ESG). Support engineering assessments and maintain documentation required for audits such as Physical Configuration Audits (PCA) and Functional Configuration Audits (FCA).
NewAssistant Banquet & Events Manager The Atlas HotelAssistant Banquet & Events ManagerBoston, MACompensation Type: Yearly Highgate Hotels: Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen.
NewBanquet & Events Manager The Atlas HotelBanquet & Events ManagerBoston, MACompensation Type: Yearly Highgate Hotels: Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. The Banquet & Events Manager is responsible for coordinating and supervising assigned group business after it is booked by the sales department, and through completion of the event or function, while maintaining profitable operations and high-quality products and service levels.
BOS GSE Manager Swissport International AGBOS GSE ManagerBoston, MA$100,000–$115,000Partner with regional operational teams and services business to develop tailored strategies to support the region profitability metrics and fit with their regional business model. Provide subject matter expertise in fleet and capital equipment sourcing and operations including contract negotiation, identification of new sources of supply, new supplier programs and features, and supplier management.
Sr Full Life Cycle Recruiter GCR Professional ServicesSr Full Life Cycle RecruiterCambridge, MassachusettsContractorIn this role you will be expected to partner with hiring managers, recruiters and HR Business Partners to drive innovative strategies and solutions to satisfy dynamic talent needs. Duties and expectations: - Responsible for the full life cycle of recruiting that includes meeting with the hiring manager and the HRBP to identify the hiring need(s) and setting clear expectations for the process, as well as managing the sourcing, screening, and interviewing of candidates.
NewManaging Director, Technology Vaco LLCManaging Director, TechnologyBoston, MA$90,000–$140,000Interpersonal Intelligence - Understands self and others’ emotions and is able to manage self and others’ emotions to create a comfortable environment removing internal and external barriers to build rapport with others, including those with diverse opinions and beliefs, by acting with respect, dignity, and integrity. Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs.
Programmatic Sales Director WunderkindProgrammatic Sales DirectorBoston, MA$280,000–$300,000 / yearAs a Programmatic Sales Account Director you will drive demand for Wunderkind display & video ad inventory from agencies & advertisers across east coast accounts, ultimately meeting/exceeding revenue goals by: Developing a holistic understanding of the Wunderkind product offering and how its differentiation can best serve your clients needs. Wunderkind is looking for a top-performing Programmatic Sales Director to work a specified list of agency, trading desk, brand and DSP accounts across the larger midwest region.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipWaltham, MAProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
Director, Marketing Operations - Remote LoftwareDirector, Marketing Operations - RemoteBoston, MARemoteThis role is responsible for developing and executing efficient marketing processes, implementing and managing marketing technology, and analyzing marketing performance to drive measurable results and being an individual contributor by owning Marketo and 6Sense day to day. If you possess a deep understanding of marketing technologies and data-driven decision-making, and a passion for leading marketing operations within a dynamic, fast-growing organization, we invite you to apply for the Director, Marketing Operations role at Loftware.
NewMarketing Director - Boston University Dining AramarkMarketing Director - Boston University DiningBoston, MA$100,000–$120,000The Marketing Director helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, customer and client retention, and consumer engagement, for their account and Aramark Collegiate Hospitality. The Marketing Director isresponsible for implementing and executing marketing programs which support base business growth, consumer satisfaction, client retention and improved profit margins within a single large account.
Senior Media Supervisor / Associate Media Director / Media Director CTPSenior Media Supervisor / Associate Media Director / Media DirectorMAFull timeWe are open to candidates at the Senior Media Supervisor, Associate Media Director, or Media Director level, depending on experience, leadership depth, client ownership, and readiness for growth. You are someone who genuinely enjoys media — not just managing projects, but understanding how channels work, how audiences behave, how campaigns perform, and how smart planning can solve business challenges.
Social Media Manager Massachusetts Institute of TechnologySocial Media ManagerCambridge, MAWill develop and execute a comprehensive social media strategy, in partnership with the Associate Director for Communications and the Director of Marketing, that is aligned with Open Learning's mission, brand, and organizational priorities and guided by clear goals for awareness, engagement, and growth; create and publish high-quality, platform-optimized content (copy, visuals, short-form video, etc.) that translates institutional priorities, goals, and course/program offerings into clear, cohesive social narratives; and manage day-to-day social media publishing, monitoring, and engagement to build brand credibility, encourage dialogue, and support an active, responsive presence across platforms. SOCIAL MEDIA MANAGER, Open Learning, is responsible for leading and growing social media presence across platforms; and engaging a global audience of learners, educators, supporters, and collaborators.
Digital Marketing and Social Media Manager Sophia Genetics SADigital Marketing and Social Media ManagerBoston, MAThis role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Digital Marketing and Social Media Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.
Paid Media Manager Bright Horizons Family Solutions IncPaid Media ManagerNewton, MA$100,000–$117,000 / yearBright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Social Media Manager, Lifestyle - Global HOKA Deckers Outdoor CorpSocial Media Manager, Lifestyle - Global HOKAMARemote$96,600–$130,400 / yearYou'll shape HOKA's voice, brand presence, and influence, planning, executing, and optimizing global social media efforts with a strong emphasis on culture-driven storytelling, lifestyle positioning, and cross-functional collaboration. Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Digital Content and Social Media Manager May InstituteDigital Content and Social Media ManagerRandolph, MAAt May Institute, our employees support children and adults with autism, brain injury, developmental disabilities, and other neurobehavioral disorders across schools, homes, residential programs, day habilitation programs, and community-based services throughout Massachusetts. At the center of that effort is this role - a Digital Content & Social Media Manager who will bring those stories to life through photography, video, social media, graphic design, and digital storytelling.
Media Manager, Staples Media Network Staples IncMedia Manager, Staples Media NetworkFramingham, MAThis highly motivated individual-with proven relationship‑building and cross‑functional collaboration skills-will work alongside the Senior Manager to manage partnerships, sales, media strategy, and campaign deployment for vendors aligned to merchandising categories. You will partner closely with vendors and senior internal stakeholders to align on goals, develop innovative media plans, identify new opportunities, and guide full‑funnel execution with media planners.
Paid Media Manager (Entertainment) DigitalPaid Media Manager (Entertainment)Boston, MAThis is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing. Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
Manager, Social Media - Hybrid XPO IncManager, Social Media - HybridBoston, MA$109,960–$137,449 / yearProficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite. Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics.
Senior Paid Media Marketing Manager Sitecore Corp ASSenior Paid Media Marketing ManagerBoston, MADeep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi). You'll collaborate cross-functionally with creative, content, global campaigns, and field teams to ensure campaigns are aligned with GTM priorities and deliver against pipeline goals.
Social Media Manager Ahrefs Pte LtdSocial Media ManagerActon, MAYou'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels.
Senior Paid Media Marketing Manager SitecoreSenior Paid Media Marketing ManagerSalem, NHDeep technical and analytical skills: comfortable with large data sets, attribution modeling, using tools like Dreamdata, Salesforce/CRM, reporting/visualization tools (Looker, PowerBi). What You’ll Do:Strategy & PlanningDevelop and refine quarterly cross-channel paid media strategies aligned to global campaigns, regional campaigns, and field marketing initiatives.
Agentic Commerce Senior Manager | Comms, Media, & Technology Accenture PlcAgentic Commerce Senior Manager | Comms, Media, & TechnologyBoston, MAThis role sits directly below the Managing Director / Partner and will be responsible for translating strategic vision into actionable programs that modernize how our clients structure, distribute, and optimize technology products across digital platforms and emerging AI-driven ecosystems. This Senior Manager will play a critical role in helping clients operationalize these changes by leading key workstreams across platform architecture, digital discoverability, content ecosystems, and AI-ready data infrastructure.
Senior Manager, Earned Media IPG Dxtra IncSenior Manager, Earned MediaBoston, MA$81,000–$98,000 / yearWhere an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. Develop a strong understanding of the client's business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention.
MANAGER, MEDIA & INTERACTIVE DESIGN, BUV Studio Operations Boston UniversityMANAGER, MEDIA & INTERACTIVE DESIGN, BUV Studio OperationsBOSTON, MA$86,000–$105,000This individual possesses an extensive and successful portfolio of media innovation in higher education, and performative expertise and experience working with advanced digital production tools and software, is an inspiring change agent and a skillful and persuasive collaborator with internal and external partners. Reporting to, and working in close collaboration with the Executive Director, Live Studio & Media Center Operations, this individual is responsible for successfully strategizing, developing and supporting a broad range of media services, as well as all aspects of audio, video, interactive media design and production.
MANAGER MEDIA & INTERACTIVE DESIGN BUV Studio Operations Boston UniversityMANAGER MEDIA & INTERACTIVE DESIGN BUV Studio OperationsBOSTON, MAKey Responsibilities: • Promotes a culture of excellence and innovation in broadcast and interactive media and design to bring increased value, engagement, and distinction to the online program portfolio • Skillfully evaluate, coordinate, and optimize media delivery in support of current and new program deliverables • Researches new and emerging technologies and cultivates fresh relationships with new technology partners • Assesses media requests and coordinates the dissemination of work across the BU Virtual media team • Works in close collaboration with the Executive Director Live Studio and Media Center Operations • Coordinates studio and post-production schedules in alignment with the Lead Media Producer and Executive Director • Develops scalable media workflows to achieve optimal efficiency and productivity in media content creation • Be an inspirational agent of change and innovation and an agile and steadfast collaborator with internal and external partners • Works closely with instructional designers, learning designers, media producers, and presenters to create engaging interactive and innovative content • Leverages AI tools and technologies to cultivate a new evolution of media creation and delivery • Performs hands-on production and post-production duties as needed during periods of high demand • Fosters an environment that encourages creativity and innovation. Required Skills: • 7-10 years of professional production experience in interactive media and design, creating high-quality content preferably in a higher education setting • Demonstrated experience coordinating and creating innovative and efficient production workflows and processes • Leadership experience partnering with agile media teams and cross-functional partners • Extensive hands-on experience and knowledge working with state-of-the-art digital video and audio production tools and software • Proficiency working with Adobe Creative Cloud applications, with particular focus on superior Premiere Pro skills • Highly advanced exposure experience and knowledge of AI technology preferably in the higher education space • Demonstrated expertise in interactive media design and implementation • Adept at working with a variety of stakeholders in a large matrixed environment, including faculty, staff, students, and administrators • Excellent program management skills and attention to detail with a proven track record of excellence overseeing a multitude of audio and video projects and creative teams • Excellent communication, organizational, and interpersonal skills • Bachelors or advanced degree in Media Production, Television Production, Multimedia, Visual Communications, Graphic Design, or related field.
Strategic Account Manager - CVS Media Exchange(CMX) CVS Health CorpStrategic Account Manager - CVS Media Exchange(CMX)Boston, MA$66,440–$151,898 / yearThe ideal candidate is a proactive partner with deep expertise in media strategy and supplier engagement, capable of identifying upsell opportunities and nurturing relationships to expand partnerships and generate incremental revenue for the business. The Strategic Account Manager is responsible for leading strategic coordination and performance oversight across digital media campaigns, ensuring seamless collaboration between internal teams and external suppliers.
Program Mgr Social Media Staples IncProgram Mgr Social MediaFramingham, MAYou will partner closely with Brand, Creative, Marketing, and PR teams to deliver engaging, timely, and platform-optimized content that strengthens brand equity and drives meaningful engagement. We collaborate across functions to connect with customers, associates, and partners through compelling storytelling, innovative campaigns, and best-in-class digital experiences.
Senior Social Media Marketing Manager Liberty Mutual Holding Company IncSenior Social Media Marketing ManagerBoston, MAWork within an integrated model, collaborating closely with Enterprise Communications, Public Relations, Enterprise Creative, Talent & Digital Marketing, Sponsorships & Integrated Programs, Inclusive Experience, Legal, and other key partners. As a member of the Global Brand & Communications team, the Senior Social Media Marketing Manager will be responsible for shaping Liberty Mutual's enterprise social media strategy while serving as the owner of the Executive LinkedIn Program.
Manager, Media & AV Babson CollegeManager, Media & AVMassachusetts$114,525–$127,250 / yearThe Manager, Media & AV is responsible for the planning, delivery, and ongoing support of enterprise audio-visual services across classrooms, conference rooms, collaboration spaces, and event venues. This role provides strategic leadership and hands-on oversight of AV operations, vendor integrations, lifecycle management, and service delivery to ensure high-quality, reliable user experience.
Senior Manager, Media Measurement Strategy Keurig Dr Pepper IncSenior Manager, Media Measurement StrategyBurlington, MA$130,700–$180,000 / yearThis role will play a critical part in shaping how marketing investment decisions are made, bringing rigor, structure, and clarity to short‑term optimization, long‑term effectiveness, and enterprise‑level spend strategy. Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions.
Campaign Manager, Cybersecurity Media Relations TEAM LEWISCampaign Manager, Cybersecurity Media RelationsBoston, Massachusetts$95,000–$113,000 / yearWith a strong and growing cybersecurity practice, we’re currently looking for a Campaign Manager with deep cybersecurity experience, including an understanding of the security landscape and trends, and relationships with cybersecurity reporters across trade and business media. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services; its independence from outside investors.
Senior Manager, Digital Media Analytics & Optimization Biogen IncSenior Manager, Digital Media Analytics & OptimizationCambridge, MA$149,000–$199,000 / yearRegular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. The individual will partner closely with U.S. Marketing, U.S. BIO, omnichannel teams, and agency partners to design and implement robust measurement frameworks, leveraging advanced analytics, statistical methodologies, and machine learning techniques.
Technical Account Manager, Google Cloud Consulting, Media, Entertainment and Gaming Google LLCTechnical Account Manager, Google Cloud Consulting, Media, Entertainment and GamingCambridge, MAUnderstanding of IT operations, database systems, networking, IT security, application development, service architecture, cloud-native application development, hosted services, storage systems, or content delivery networks. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.
Senior Manager, Social Media Klaviyo IncSenior Manager, Social MediaBoston, MA$148,000–$222,000 / yearIn addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. This role is for someone who believes the old B2B playbook is already obsolete, understands the shift toward AI-powered, creator-led content, and is excited to define what social looks like for the next generation of marketing platforms.
Manager, Media Relations Emerson CollegeManager, Media RelationsBoston, MA$66,270–$81,200 / yearThe position focuses heavily on media relations and strategic storytelling across new and emerging media - inclusive of digital and traditional platforms - including news outlets, websites, social media influencers, podcasts, Substacks/newsletters and online and in-person events. The Manager, Media Relations is a key member of the college's Marketing and Communications team, developing and executing proactive media relations initiatives and campaigns and strategic communication plans in support of the team's overarching goals and objectives.
Sr Mgr, PR & Media Relations Staples IncSr Mgr, PR & Media RelationsFramingham, MAThe Senior Manager will play a key role in shaping story angles, managing day-to-day media engagement, and keeping PR programs on track from planning through execution, while also supporting issues and crisis communications as needed. This role will partner closely with internal stakeholders and our PR agency to develop proactive, perception-shifting communications programs that elevate Staples' brand and connect the company to timely cultural and business conversations.
Technology and Ecosystem Senior Manager of Media Relations Accenture PlcTechnology and Ecosystem Senior Manager of Media RelationsBoston, MAYou'll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; people engagement; marketing research; media relations; corporate and financial communications; digital marketing; talent brand marketing; client-centric marketing; and industry, service line and geographic marketing campaigns. Accenture is looking for a dynamic public relations professional to manage integrated global media relations efforts related to Accenture's Technology business by leveraging major marketing campaigns, thought leadership, successful client engagements, joint ecosystem partner initiatives, and the expertise of Accenture's senior management in relevant areas across the business.
Earned Media & Events Manager Lego ASEarned Media & Events ManagerBoston, MA$120,830–$181,246 / yearWe're searching for a dynamic Earned Media & Events specialist with a proven ability to generate impactful coverage, implement standout product launches and events, and cultivate strong media and influencer partnerships - all with the goal of inspiring more kids and accelerating consumer growth. The Earned Media & Events Manager will drive measurable impact by securing high-quality earned media coverage that improves reach and brand visibility, while driving events that consistently deliver against footfall, engagement, PR value, and sales KPIs.
Principal Product Manager – Agentic Media Measurement Newton ResearchPrincipal Product Manager – Agentic Media MeasurementBoston, MassachusettsYou will lead the product direction for Newton's Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and cross-channel measurement capabilities, working hand-in-hand with our data science team to translate advanced statistical and causal AI techniques into intuitive, scalable products. Partner closely with data science to shape modeling approaches—including Bayesian MMM, causal inference (e.g., PCMCI+), adstock modeling, and incrementality frameworks—ensuring methodological rigor translates into usable, trustworthy products.
Manager Paid Social Media J.JillManager Paid Social MediaQuincy, MassachusettsPassion for and constant eye on “the future of media” based on industry trends, (digital innovation, customer level targeting, dynamic creative optimization, media consumption, ecommerce/retail level targeting capabilities). Qualifications: In depth understanding of the principles of paid social media platforms and media analytics ranging from media mix modeling, mapping KPIS, bidding strategies, and optimization through digital performance metrics.
Technology Strategy Manager/Sr Manager: Communications, Media and High Tech Accenture PlcTechnology Strategy Manager/Sr Manager: Communications, Media and High TechBoston, MAKnown for our ability to execute at speed, we help our clients disrupt their markets through creating strategies that capabilities in operating model, enterprise architecture, and emerging technologies such as GenAI, rethinking business models for growth, efficiency, and customer satisfaction. Technology strategy leverages deep business expertise combined with technology know-how, empowering clients to be more competitive by leading initiatives that unlock value and drive growth.
Experiential & Media Production Manager Care AccessExperiential & Media Production ManagerBoston, MARemote$90,000–$110,000 / yearWith programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care.
Media Planning Manager Chewy IncMedia Planning ManagerBoston, MA$95,500–$152,500 / yearYou will bring structure to complex campaign planning, reduce coordination tax across teams, and identify AI- and prompt-first ways to connect Workfront workflows, campaign inputs, tagging requirements, creative specifications, reporting needs, and stakeholder updates. Job Description: Our Opportunity; Chewy is looking for a highly organized, AI-forward ;Manager, Comms Planning & Ops; to help scale how we plan, traffic, and govern Growth Marketing campaigns across the enterprise.
Media Planning Manager ChewyMedia Planning ManagerBoston, MassachusettsYou will bring structure to complex campaign planning, reduce coordination tax across teams, and identify AI- and prompt-first ways to connect Workfront workflows, campaign inputs, tagging requirements, creative specifications, reporting needs, and stakeholder updates. Serve as a key operating partner across Marketing, Channel, Site, Creative, Analytics, and Marketing Operations teams to help ensure offsite campaigns and onsite experiences are coordinated and consistent.