Monitor campaign delivery and commercial outcomes using platform reporting and GA4, including budget pacing, search-term and audience quality, frequency, learning status, and key media metrics (CPA, CR, ROAS); make timely optimizations and apply post-campaign learnings to future plans, budgets, creative, audiences and category benchmarks. Personally build, launch, manage and optimize campaigns within media platforms, including campaign structure, bidding approach, keyword strategy, audiences, ad copy, creative assets, product feeds, conversion objectivesand trafficking.