Partners with regional leadership and community managers to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and property websites, SEO/SEM, SMM, referrals, signage, outreach and email marketing, and other tactics, while appropriately selecting marketing techniques that fit the property's resident profile and market conditions. • Provides additional marketing support to under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns, and closely follow up to evaluate results and make any necessary changes.