Reporting to the Senior Director, BM&S Operations Integration Lead, the Director also partners daily with go-to-market (GTM) and digital experience, Pfizer Brand, and Product brand marketers to demonstrate marketing impact, identify opportunities to improve performance, and ensure BM&S decisions are grounded in consistent, credible data. The Director, BM&S Performance Lead owns the performance measurement discipline for all BM&S initiatives, including the KPI framework and taxonomy, dashboards and scorecards, and the synthesis of data, performance, and impact metrics from across the organization into a consistent, leadership-ready view of marketing effectiveness.