Implements and manages experimentation on department-owned pages - A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences - using the organization's designated testing/personalization platform to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction. The Web Designer and SEO Specialist builds and maintains landing pages, publishes and formats digital content, improves search visibility, supports website performance, and helps ensure brand consistency, usability, and discoverability across digital properties.