Competencies: competitiveness, work-ethic, motivation) Call all Leads Within Two Days and Convert 30% into Appointments: Reps must call back each assigned lead within 48 hours, quickly engage the potential customer by understanding their reasons for wanting to join a club, and use a variety of persuasive and selling techniques to convert 30% of these calls into a scheduled tour of the facilities. (customer needs analysis, analytical skills, solution selling, insight, intelligence, develop connections, ability to learn and apply skills) Become Product Expert: Proactively learn all aspects of the club's programs and services during the first seven days.