Lead complex, multi-stakeholder sales engagements and develop strategic GPO and IDN account plans; build executive relationships across health systems, hospitals, clinics, distributors, and channel partners; and guide value-based pricing, RFPs, contracting, value-analysis submissions, negotiations, renewals, implementation, and field activation to increase customer adoption. Lead change management for commercial transformations-including new go-to-market models, systems, processes, product launches, and organizational changes-by assessing business and stakeholder impacts, communicating the case for change, building field readiness through training and coaching, addressing resistance, and measuring adoption and business outcomes.