You’ll own the day-to-day execution of our email and SMS programs in Attentive, partnering closely with the Director of Growth Marketing on retention strategy, campaign planning, customer journeys, testing, and optimization. Be fluent in the metrics that drive ecommerce growth, including CAC/nCAC, ROAS, MER, CVR, AOV, CTR, CPC, CPM, retention, repeat purchase behavior, and lifecycle-specific metrics.