Identify, source, and onboard new products, brands, and vendors to support Newegg's product expansion strategy, including business cases based on revenue potential, margin opportunity, customer demand, competitive positioning, and inventory risk, and applicable contract, compliance, operational, and product information requirements. Maintain ongoing market and competitive intelligence, including competitor and external-channel listings at the item level - price movement, buy-box position, promotion cadence, and review sentiment - to identify merchandising, sourcing, and assortment opportunities.