Working closely with Global Product Merchandising and regional Planning, Sales, Marketing, Marketplace, and channel teams, this role sets the regional category vision and translates global direction into strategies that reflect AMER consumer needs, marketplace dynamics, and business opportunities. Lead cross-functional alignment with Planning, Sales, Marketing, Marketplace, Retail, Digital, and Global Product teams to establish seasonal priorities, marketplace segmentation, channel strategies, and go-to-market plans that deliver revenue, margin, inventory, and sell-through goals.