The role chairs the North America Merchandise Governance Committee; directs merchandise planning, stocking orders and cross-functional projects; leads consolidated sales and performance reporting across company stores, online channels, dealers and distributors; and oversees program governance, vendor management, e-commerce and brand compliance. Translate the approved strategic direction into annual and long-term plans, priorities, project roadmaps and measurable outcomes for branded merchandise, promotional items, employee merchandise, company stores, online channels, dealer programs and regional initiatives.