Working in Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, this role builds and optimizes the nurture programs, campaigns, and lead management processes that engage brokers, clients, and prospects and move them through the funnel. Extensive, hands-on experience with Salesforce Account Engagement (formerly Pardot) is required , including Engagement Studio programs, automation rules, dynamic content, forms, form handlers and landing pages, lead scoring and grading, and Salesforce connector sync and troubleshooting.