Familiarity with common advanced marketing analytics solutions such as Customer Segmentation, Marketing Mix Modeling (MMM), Multi-touch Attribution (MTA) Familiarity with the capabilities and mechanics of a broad range of advertising media channels, such as Television, Radio, Print, Search, Display, Email, Ecommerce, and Social. Familiarity with the mathematics behind important statistical learning algorithms such as ARIMA, Linear Regression, Logistic Regression, Centroid-based and Hierarchical Clustering, Principal Component Analysis (PCA), Decision Trees/Random Forest, Bayesian Inference, Markov Chain Monte-Carlo (MCMC).