In addition, this role leads a team of social media specialists, providing guidance and development to ensure the team stays ahead of platform capabilities, emerging trends, and cultural moments, driving a distinctive and impactful global brand presence. Knowledge, Skills, and AbilitiesDemonstrates a strong appreciation for the skilled trades and modern workwear culture, with knowledge of tools, construction environments, and hands-on problem solving, as well as a deep respect for durability, craftsmanship, and high-performance products.