In Part One, the intern will research and build a marketing plan, meeting with internal Business Sales and Strategy Marketing team members as well as external contacts like the Museum Store Association and industry experts, then present a plan with 2 to 3 strategies, supporting tactics, and revenue metrics to Museum Store leadership. In Part Two, the intern will implement that plan by learning the back-end operations of the Shopify website, improving the site's layout, adding new products, and presenting the results of their work.