Govern influencer and creator finance, including working spend (paid amplification, whitelisting, dark posts, creator content distribution) and non-working costs (talent management, retainers, licensing, travel, legal, and operations), ensuring clear classification and accurate forecasting. This role is the financial connective tissue across some of EG's most visible and complex marketing investment — spanning upper-funnel Brand Media, Sponsorships, Demand Generation, Global Communications, PR, Influencer/Creator, Creative production, and media agency economics.