The CEC is the physical proof point for GE HealthCare's shift from product-led communications to outcomes-based, care-pathway storytelling across Advanced Imaging Solutions, Patient Care Solutions (PCS), Pharmaceuticals Diagnosis Product (PDx), Services and Software Solutions. Key partners: Sales and Strategic Accounts, Segment and Product Marketing, Global Real Estate & Facilities, IT/AV, Digital and MarTech (Salesforce), Finance, Procurement, Legal/Compliance, and agency and vendor partners.