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This position leads a cross-functional marketing team and serves as a key connector between strategy and execution, working closely with Creative Services, Programming, Development, Communications, Education, and Operations to ensure cohesive messaging and maximum impact. Reporting to the Vice President of Marketing and Sales, this role builds and translates institutional marketing strategy into actionable campaigns and oversees day-to-day execution across brand marketing, digital channels, advertising, communications, and audience engagementinitiatives.

Description General Summary The Director of Marketing leads the planning, execution, and optimization of integrated marketing and audience development strategies that drive ticket sales, subscriptions, memberships, attendance, and earned revenue across all programming areas. Reporting to the Vice President of Marketing and Sales, this role builds and translates institutional marketing strategy into actionable campaigns and oversees day-to-day execution across brand marketing, digital channels, advertising, communications, and audience engagementinitiatives. The Director ensures all marketing efforts are aligned with revenue goals, audience growth objectives, and brand standards. This position leads a cross-functional marketing team and serves as a key connector between strategy and execution, working closely with Creative Services, Programming, Development, Communications, Education, and Operations to ensure cohesive messaging and maximum impact. Supervises: Marketing Manager, Digital Strategist Marketing Project Coordinator Essential Duties & Responsibilities (other duties may be assigned) Integrated Marketing Strategy & Execution <ul><li>Lead the execution of comprehensive, multi-channel marketing campaigns that support subscription, single-ticket, group sales, memberships, exhibitions, and institutional initiatives. </li><li>Translate organizational marketing strategy into actionable campaign plans, timelines, and deliverables across all channels. </li><li>Oversee seasonal and annual campaign execution across all programming areas including performing arts, exhibitions, education, and special events. </li><li>Ensure consistency of messaging, positioning, and brand expression across all marketing outputs. </li></ul>Audience Development & Revenue Delivery<ul><li>Lead audience acquisition, retention, and engagement strategies in alignment with institutional revenue goals. </li><li>Oversee segmentation, targeting, and lifecycle marketing strategies using CRM and audience data. </li><li>Drive growth across subscriptions, single-ticket sales, group sales, memberships, and institutional attendance. </li><li>Identify opportunities to expand and diversify audiences through targeted campaigns and community engagement initiatives. </li></ul>Digital Marketing & Content Execution<ul><li>Manage the Marketing Manager, Digital Strategist and oversee execution of digital marketing strategy including website content, email marketing, social media, and paid digital advertising. </li><li>Ensure effective use of CRM, automation, and digital tools to improve conversion, engagement, and customer journey performance. </li><li>Collaborate with internal teams to ensure consistent and compelling content across platforms. </li></ul>Advertising, Media & Public Relations<ul><li>Manage execution of integrated advertising plans across print, digital, broadcast, outdoor, and emerging channels. </li><li>Oversee media planning, buying, trafficking, and performance tracking. </li><li>Support public relations execution including press campaigns, announcements, and media events in coordination with internal staff and external partners. </li></ul>Data, Insights & Performance Management<ul><li>Monitor campaign performance, sales trends, and audience behavior to inform ongoing optimization. </li><li>Work with analytics and CRM systems to ensure accurate reporting and actionable insights. </li><li>Prepare regular performance reports and recommendations for VP-level review. </li><li>Use data to continuously refine targeting, messaging, and channel strategy. </li></ul>Budgeting & Resource Management<ul><li>Manage annual marketing budgets, ensuring alignment with revenue goals and institutional priorities. </li><li>Monitor campaign spend, vendor costs, and channel performance to maximize ROI. </li><li>Support forecasting of marketing-driven revenue across ticketing, subscriptions, and group sales. </li><li>Manage relationships with external agencies, vendors, and media partners. </li></ul>Team Leadership & Cross-Functional Collaboration<ul><li>Lead, mentor, and develop a high-performing marketing team across digital, audience development, communications, and publicity functions. </li><li>Foster a culture of accountability, collaboration, creativity, and results orientation. </li><li>Collaborate closely with Creative Services to ensure strong alignment between strategy and execution. </li><li>Partner with Programming, Development, Education, Communications and Operations teams to support institutional priorities and revenue goals. </li><li>Empower and manage Marketing Project Coordinator, who will be directly responsible for tracking marketing and creative projects through workflow and daily progress tracking, interdepartmental coordination and communication, identification and procurement of required project components, and internal review processes. </li></ul>Institutional Partnerships & Support<ul><li>Support development of marketing partnerships, sponsorships, and cross-promotional opportunities. </li><li>Provide marketing support to Development initiatives, including fundraising campaigns and donor engagement. </li><li>Serve as a key internal partner ensuring marketing alignment across departments and stakeholders. </li></ul>QUALIFICATIONS: Competencies, Core Values, Education and Experience Competencies To perform this job successfully, an individual should possess and demonstrate the following competencies: <ul><li>Analytical: Collects and researches data; is able to analyze and interpret data. </li><li>Financial: Has knowledge of general accounting standards. </li><li>Problem Solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in-group problem solving situations. </li><li>Technical Skills: Knowledge of construction, engineering and all facets of property management operations. </li><li>Oral Communication: Speaks clearly, confidently in positive or negative situations; listens and gets clarification; responds well to questions in office and in public settings; demonstrates group presentation skills; participates constructively and thoughtfully in meetings. </li><li>Written Communication: Writes clearly and informatively; varies writing style to meet needs; presents numerical data effectively. </li><li>Teamwork: Contributes to building a positive team spirit; puts success of team above own interests; supports other's efforts to succeed; fosters a cooperative work environment. </li><li>Leadership: Displays passion and optimism; inspires respect and trust; exhibits confidence in self and others. </li><li>Quality Management: Improves and promotes quality; demonstrates accuracy and thoroughness. </li><li>Business Acumen: Understands business implications of decisions; aligns work with strategic goals. </li><li>Cost Consciousness: Works within approved budgets; assist in developing and implementing cost saving measures; conserves organizational resources. </li><li>Diversity: Shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment; builds a diverse workforce. </li><li>Ethics: Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values. </li><li>Strategic Thinking: Assist in developing strategies to achieve organizational goals; understands organization's strengths and weaknesses. </li></ul>Organizational Core Values<ul><li>Collaborative: Working internally and externally to accomplish something together that we may not be able to accomplish separately in order to realize shared goals. </li><li>Transparency: Behaving and communicating in a manner that exudes openness and sheer honesty. </li><li>Excellence: A standard of performance that surpasses ordinary standards. </li><li>Accountability: The acceptance and assumption of responsibility for actions, decisions and results. </li><li>Patron-first: Placing the patron at the center of our efforts. </li><li>Integrity: A commitment to the highest standards, values and principles through every action and decision. </li></ul>Education/Experience<ul><li>Bachelor's degree in Marketing, Communications, Business, Arts Administration, or related field. </li><li>7-10+ years of progressive marketing experience, preferably in performing arts, cultural institutions, entertainment, or nonprofit organizations. </li><li>Demonstrated success in revenue-driven marketing (ticketing, subscriptions, memberships, or similar models). </li><li>Strong understanding of integrated marketing strategy and campaign execution. </li><li>Experience using and analyzing data, CRMs, and audience research is critically important. </li><li>Proven ability to manage digital marketing channels including email, social, paid media, and web. </li><li>Excellent leadership, communication, and cross-functional collaboration skills. </li><li>Strong business acumen with focus on revenue impact and ROI. </li></ul>Physical Demands Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. <ul><li>Regularly required to sit, use hands to handle objects, and talk or hear. </li><li>Frequently required to reach with hands and arms. </li><li>Occasionally required to stand, walk, and lift up to 25 pounds. </li><li>Specific vision abilities required include close vision and color recognition. </li></ul>Work Environment<ul><li>General office conditions with moderate noise levels. </li><li>On-site presence required for events and high-traffic patron service times. </li></ul> This position description reflects management's assignment of essential functions; it does not restrict additional tasks that may be assigned as needed.

Artis—Naples

Director of Marketing

Accounting

Accounting Standards and Regulations

Advertising

Advertising and PR

Analysis Skills

Audience Development

Automation

Brand Marketing (Branding)

Brand Positioning

Broadcasting

Budget Management

Budgeting

Business Skills

Business Strategy

Campaigns

Channel Marketing

Channel Strategies

Communication Skills

Construction Engineering

Cost Control

Creative Services

Cross-Functional

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) Systems

Data Analysis

Data Collection

Diversity

Email Marketing

Event Management

Expense Tracking

Forecasting

Fundraising Campaign

Identify Issues

Leadership

Lift/Move 25 Pounds

Marketing

Marketing Campaign

Marketing Communications

Marketing Plan

Marketing Strategy

Media Buying and Planning

Mentoring

Multiplatform/Cross-Platform

Nonprofit

Online Marketing

Operational Communications

Operational Support

Performance Analysis

Performance Management

Performing Arts

Presentation/Verbal Skills

Print Advertising

Problem Solving Skills

Project/Program Coordination

Project/Program Management

Property Maintenance

Property Management

Public/Media/Press/Analyst Relations

Purchasing/Procurement

Resource Management

Retention Programs

Return on Investment (ROI)

Revenue Growth

Sales

Sales Campaigns

Social Media Marketing

Strategic Planning

Supplier Relationship Management (SRM)

Target Marketing

Team Building

Team Lead/Manager

Team Player

Time Management

Vendor/Supplier Relations

IRecruitee

Additional Job DescriptionRequired Qualifications: This position requires either five years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in Marketing, Business, Communications or related field and one year of full-time experience directly related to the job functions. Proficiency with digital marketing, analytics and SEO tools including Google Analytics, Google Tag Manager, Looker Studio, HotJar, CrazyEgg, Tableau, Meta, Linkedin, Google Ads, SEMrush, ScreamingFrog.

YEAR

Job SummaryThe Digital Marketing Specialist at FGCU executes and optimizes FGCU's digital marketing initiatives to advance institutional goals. This role translates strategy into channel-specific tactics, develops content, manages campaigns and reporting, and uses analytics to drive continuous improvement across digital channels.Job DescriptionTypical duties may include but are not limited to:Develops and implements multi-channel digital campaigns that support university objectives.Writes, edits copy for ads, email and web pages, ensuring consistency with brand voice and clarity.Collaborates with the design team to brief, review, and finalize campaign assets, managing iterative feedback and approvals.Builds and launches digital marketing campaigns; ensures accurate tracking and reporting.Monitors campaign performance, optimizing budgets, bids, target audiences, creative assets, and landing pages in real time to maximize effectiveness and support overall marketing efforts.Analyzes and evaluates campaign performance metrics and produces post-campaign reports that provide insights and recommendations aligned with goals and KPIs.Builds and maintains reports and dashboards; interprets data in context and presents findings.Manages email campaigns, including contact list hygiene, audience segmentation, QA, accessibility, and scheduling.Conducts keyword research, implements metadata and on-page SEO; perform content audits to improve visibility and user experience.Collaborates across departments and external partners to advance the university''s digital content strategy.Supports the Marketing Manager and team members to maintain consistency in digital and traditional marketing strategies and produce detailed reports on their effectiveness.Other Duties: Stay abreast of the latest trends in digital marketing and emerging technologies.Performs other job-related duties as assigned.Additional Job DescriptionRequired Qualifications: This position requires either five years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in Marketing, Business, Communications or related field and one year of full-time experience directly related to the job functions. Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and Outlook).Demonstrated proficiency in digital marketing and analytics tools.Experience with digital advertising platforms.Experience with SEO tools.Preferred Qualifications: Bachelor''s Degree from an accredited institution in Marketing, Communications, or closely related field.Experience in a digital marketing role.Experience integrating multi-channel campaigns (paid, owned, earned) and coordinating with agencies/vendors.Familiarity with CMS, CRM software, and email marketing tools.Proficiency with digital marketing, analytics and SEO tools including Google Analytics, Google Tag Manager, Looker Studio, HotJar, CrazyEgg, Tableau, Meta, Linkedin, Google Ads, SEMrush, ScreamingFrog.Knowledge of A/B testing and data interpretation.Understanding of web design principles, accessibility standards (WCAG 2.1 AA), and content strategy.Prior experience in higher education marketing or a related area is advantageous.Knowledge, Skills & Abilities: Knowledge of ADA accessibility standards.Exceptional verbal and written communication skills, with the ability to present effectively to small and large groups.Strong organizational skills with the ability to prioritize effectively while managing multiple projects simultaneously in a fast paced, deadline-driven environment.Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.Strong interpersonal skills and ability to work effectively in a team environment with a proactive and collaborative work ethic.Ability to translate goals into channel, audience, and messaging tactics that align with strategies and drive engaging user experiences.Detail oriented and analytical with a problem-solving mindset and the ability to interpret driven insights into actional recommendations.Ability to work successfully as both a member of a team and independently with minimal supervision exercising sound judgement and escalating issues as needed.Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and competing demands are involved.Strong copywriting/editing skills for digital channels and the ability to conceptualize and implement digital marketing campaigns.Salary Range: $51,000 to $56,000FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.

Florida Gulf Coast University

Digital Marketing Specialist

A/B Testing

Academic Writing

Asset Management

Auditing

Computer Skills

Content Development

Content Management

Content Management Systems (CMS)

Continuous Improvement

Copy Editing

Copy Writing

Detail Oriented

Editing

Email Campaign

Email Management/Administration

Emerging Technology

Establish Priorities

Google Analytics

Higher Education

Interpersonal Skills

Keyword Research

LinkedIn

Looker

Metadata

Microsoft Access Database

Microsoft Excel

Microsoft Office

Microsoft Outlook

Microsoft PowerPoint

Microsoft Word

Multitasking

Organizational Skills

PC (Personal Computer) Systems

Performance Metrics

Performance Tuning/Optimization

Process Improvement

Quality Assurance

Reporting Dashboards

Reporting Skills

Research Skills

Search Engine Optimization (SEO)

Tableau

Test Data

User Interface/Experience (UI/UX)

Web Analytics

Web Content Accessibility Guidelines (WCAG)

Web Design

Writing Skills

By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators. The Sales Specialist will support the Regional Director of Sales, Regional Director of Operations and Community Executive Directors by working at various Discovery communities in their effort to achieve greater community occupancy and sales goals.

About Discovery Senior LivingDiscovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.S. senior living operators.The Sales Specialist will support the Regional Director of Sales, Regional Director of Operations and Community Executive Directors by working at various Discovery communities in their effort to achieve greater community occupancy and sales goals.  The goal of this position is to support a community during an SLC vacancy and/or work with a community that has occupancy and census challenges to increase occupancy. Compensation Range: $90k-$100k plus commissions.This position will travel to Discovery Senior Living communities, as assigned, and work as needed.  Assignments will vary in length and may be changed without notice.Responsibilities:  <ul><li>Responsible for census development through working support at the community level.  Meets monthly sales productivity and move in expectations.</li><li>Manage lead database through accurate data entry, report utilization, periodic database clean up, etc. Review key reports and trends and analyze to develop strategies. </li><li>Understands key services and amenities along with levels of care/programs provided at the community. </li><li>Complete daily internal sales activities by effectively converting inquiry calls to appointments, conducting quality tours with prospects and families.  Contact prospects and families via phone, email, mail.</li><li>Distribute approved written marketing communication including notes, newsletters, promotional flyers, invitations and brochures as part of the sales process.</li><li>Provide accurate customer information, pricing, incentive information, and other information regarding new deposits to ED, BOM and community team in a timely basis for lease preparations.</li><li>Ensure the community property and team members provide an outstanding first impression for prospects.</li><li>Responds to walk in tours and phone inquiries immediately.</li><li>Attends daily stand up and informs community team of daily appointments, events, and advertising. </li><li>Completes a daily sales report with inquiry triage information and distributes to community team.</li><li>Provide weekly and monthly data and forecast as requested by ED, Regional team or home office. </li><li>Conduct tours, luncheons or other strategies with prospective clients and prospective client groups. </li><li>Conducts visits with prospects in their homes, hospitals or other healthcare facilities.  </li><li>Follow-up with inquiry calls and work sales activities and process for entire length of buying cycle.</li><li>Documentation of weekly inventory of room availability and room readiness inventory.</li><li>Assist with the processing of all required information necessary to complete a successful move-in.  Coordinate with all departments to prepare for the new resident’s arrival.</li><li>Coordinate with the other staff to ensure that apartments are prepared for new resident move-in and that model apartment(s) are available and ready to show.</li><li>Coordinate with other team members’ special luncheons/tours, special events and promotions for community contact groups as appropriate.</li><li>Evaluate and understand the competition and incorporate knowledge of competitor into sales strategy as it relates to pricing and selling value.</li><li>Maintain the confidentiality of resident information.</li><li>Encourage teamwork through cooperative interaction with co-workers and other departments.  Support a positive and professional image through actions and dress.</li><li>Responsible for completing pre-move in paperwork, coordinates with Department Heads to assure regulatory compliance.</li><li>Other duties as assigned by Supervisor</li></ul>Qualifications: <ul><li>Bachelor’s degree in Business Administration, Public Relations/Communications, Marketing or related field</li><li>At least three years’ experience in multi-community/regional sales manager role with supervisory experience</li></ul>Benefits: In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.  Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays.   Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.EOE D/V

Online Communications Jobs in Naples, FL

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Online Communications Jobs in Naples, FL

Director of Marketing Artis—Naples

Digital Marketing Specialist Florida Gulf Coast University

Divisional Sales Specialist Discovery Senior Living

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