Chattanooga, Tennessee11 days ago
Reporting to the Director of Marketing and Communications, this role collaborates closely with the Marketing & Communications team, campus departments, and institutional partners to ensure digital communications are accessible, strategically organized, audience-centered, and aligned with institutional priorities. Use analytics and user behavior data to recommend improvements to digital communication structure, navigation, and user experience, supporting both organic reach and paid media performance, search engine optimization, and emerging generative engine optimization practices across ChattState's digital marketing assets.