Client relationships (Direct & Indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAIS), Online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, Corporate & leisure FIT, Online leisure groups, PR, Marketing campaigns, Famtrip, Sales missions, Photoshoot. RevPAR, ADR, Total Revenue, RGI, Sales & Marketing roadmap, Monthly business review, B2B revenues, B2B loyalty contribution, ROI and incremental business, Conversion rate, Lead response time, RPS, LQA, Loyalty members RPS.