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Own the product lifecycle end to end, and partner with global cross-functional teams to drive execution across product planning, development, launch, go-to-market, and post-launch iteration, delivering integrated product solutions. Develop a strong customer-centric perspective and deep understanding of the business models and core needs of Entertainment advertisers; continuously optimize campaign strategies and deepen optimization objectives to improve advertisers' return on investment.

About the teamTikTok's Global Monetization Product team is responsible for developing cutting-edge advertising solutions that drive revenue and deliver value for our business partners. Within this organization, the Entertainment team specifically focuses on building tailored ad solutions for entertainment clients (e.g., Film Studios, Streaming Platforms, Ticketing services). We aim to seamlessly connect our massive user base with their favorite entertainment content and events, achieving exceptional Return on Ad Spend (ROAS) for our clients.Responsibilities:<ol><li>Drive overall advertising performance for international products, with a focus on improving the ads delivery experience for clients in the Entertainment vertical, and contribute to achieving the industry's revenue goals.</li><li>Develop a strong customer-centric perspective and deep understanding of the business models and core needs of Entertainment advertisers; continuously optimize campaign strategies and deepen optimization objectives to improve advertisers' return on investment.</li><li>Analyze the campaign logic and operating models of performance advertisers in vertical industries, and design tailored ad format solutions based on the characteristics of the Entertainment industry, improving both advertiser experience and platform monetization efficiency.</li><li>Own the product lifecycle end to end, and partner with global cross-functional teams to drive execution across product planning, development, launch, go-to-market, and post-launch iteration, delivering integrated product solutions.</li></ol>Minimum Qualifications:<ol><li>Bachelor's degree or above in Computer Science, Electrical Engineering, Mathematics, Statistics, or a related field preferred; equivalent industry experience is also welcome. Experience in machine learning or recommender systems is a plus.</li><li>At least 2 years of product management experience in online advertising. Familiarity with the full software product lifecycle, with the ability to lead product or product portfolio development from ideation and development to launch, performance monitoring, and iterative optimization. Strong product leadership is required.</li><li>Strong learning agility, logical thinking, and innovative problem-solving skills, with the ability to adapt quickly to complex and fast-changing international business environments.</li><li>Excellent writing, presentation, cross-functional communication, and stakeholder management skills. Strong analytical ability with the capability to break down complex problems and drive collaboration across teams and regions.</li><li>Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.</li></ol>

TikTok Inc

Senior Product Manager - Entertainment Ads (Mandarin Speaker)

Advertising

Analysis Skills

Business Model

Campaigns

Chinese Language

Computer Science

Cross-Functional

Customer Experience

Develop and Maintain Customers

Electrical Engineering

English Language

Entertainment and Media

Film

Leadership

Leading Edge Technology

Machine Learning

Mandarin Chinese Language

Mathematics

Online Advertising

Performance Analysis

Performance Modeling

Product Lifecycle

Product Management

Product Planning

Return on Investment (ROI)

Statistics

Writing Skills

With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. You will be working with a talented team of researchers and client service specialists, focusing on building long-term, sustainable partnerships with some of the world's largest and most innovative tech giants.

YEAR

We are seeking a high-impact Senior Vice President to lead the growth of our Qualitative and Online Communities practices within the Media and Technology sector. This is a strategic leadership role designed for a game changer who thrives in a fast-paced, unscripted environment.You will be working with a talented team of researchers and client service specialists, focusing on building long-term, sustainable partnerships with some of the world's largest and most innovative tech giants. Your mission is to open new doors, navigate complex matrixed organizations, and deliver bespoke research solutions that answer our clients most pressing business questions.Key ResponsibilitiesDrive Commercial Growth: Take ownership of the business, driving both top-line growth and bottom-line profitability through aggressive business development and client retention strategies.Strategic Client Partnership: Act as a trusted advisor to C-suite and senior-level stakeholders, translating complex business challenges into innovative qualitative and community-based research designs.Team Leadership & Mentorship: Lead, inspire, and develop a diverse, remote team of seasoned researchers, fostering a culture of excellence, collaboration, and agility.One Ipsos Collaboration: Work across Ipsos service lines and the Client Organization to optimize offerings and ensure a unified, differentiated approach to large enterprise accounts.Subject Matter Expertise: Maintain expert level knowledge of the Media and Tech landscape, including emerging trends in AI, digital advertising, and consumer engagement.External Impact: Act as an active voice in the market and on social media to build Ipsos Fame and showcase our innovative qualitative and panel capabilities.Required Skills & ExperienceIndustry Expertise: 12 plus years of experience in market research or the tech industry, with a deep understanding of the Media and Tech sector.Proven Sales Record: A consistent track record of success in supplier-side business development, specifically within consumer insights, analytics, or data services.Network & Influence: An already-built network of industry contacts and the ability to leverage those relationships to create new buying centers.Research Fluency: Strong working knowledge of qualitative research principles and online community/panel methodologies.Strategic Communication: Exceptional presentation and storytelling skills, with the gravitas to command a room and simplify complex technical concepts.Operational Excellence: Strong organizational skills and attention to detail to track sales pipelines and manage multi-faceted project workloads.Travel: Ability to travel (domestic and international) up to 30% to meet with clients and conduct research.What We OfferIf you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $180,000 to $210,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.What's in it for youAt Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | USCommitment to DiversityIpsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.About IpsosIpsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

Ipsos SA

Senior Vice President, Sales Growth -Media & Tech- Qualitative & Online Communities

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Senior Product Manager - Entertainment Ads (Mandarin Speaker) TikTok Inc

Senior Vice President, Sales Growth -Media & Tech- Qualitative & Online Communities Ipsos SA

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