They are equally comfortable influencing senior stakeholders without direct authority, directing agency partners toward measurable outcomes, building and interpreting performance dashboards, and rolling up their sleeves to get work done in a fast-moving, highly matrixed environment. This person sits alongside the eCommerce team as a strategic partner, owning the marketing, content, SEO/GEO, customer journey, and performance-reporting layers that drive awareness, engagement, and conversion across TV, Audio, Monitor, and Memory categories.