p>2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner Strong interpersonal skills and thrives in a cross-functional team environment Experience with current marketing software, systems, and tools Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects Self-starter, detail-oriented and task-oriented Able to successfully manage multiple priorities with guidance from leadership Ability to travel 10-20% for strategic meetings, events and/or tradeshows Bachelors degree in business, marketing, or related field Visa sponsorship is not available for this posting. • Develop go-to-market strategies for Esri products • Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows • Understand user and buyer needs to create personas, positioning, and messaging • Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement • Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology • Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources • Provide insight into competitive capabilities • Develop and monitor key performance indicators to measure product performance in market.
