Key Responsibilities: Develops and implements long term Holistic Health brand Advertising & Consumer Marketing Spend (including Media investments, excluding trade promotion) Marketing Category Strategies and sourcing pipeline plan to optimize spend, reduce costs, and maximize value for all addressable spend under influence. Proven experience negotiating complex commercial agreements, including Master Service Agreements (MSAs), media and agency contracts, sponsorship agreements, influencer partnerships, licensing agreements, service-level agreements (SLAs), and KPI-based performance arrangements.