The Performance Marketing Strategist is an internal facility‑facing, portfolio lead responsible for planning, executing, and optimizing marketing across paid online advertising (Google Ads, Microsoft Ads, Meta Ads, Reddit, TikTok, programmatic display and video, etc), referral partner listing profiles and ads (Yelp, Psychology Today, etc.), traditional media (radio, television, and DOOH/billboards), and Search Engine Optimization paired with Artificial Intelligence Optimization (SEO & AIO). They produce and present monthly performance reports and initiatives to facility or line of business stakeholders, lead regular educational sessions across the organization, and contribute to a monthly educational newsletter.