First, is Thomas Nelson Fiction, which publishes Christian authors writing for both the Christian and the general markets, including bestselling authors such as Charles Martin, Colleen Coble, Terri Blackstock, Karen Kingsbury, Melissa Ferguson, Vanessa Miler, Mario Escobar, and many others. Possess deep, hands-on paid marketing campaign experience and experience running consumer-facing ads on Amazon, TikTok, Meta, YouTube, Google, and Pinterest, and the advertising best practices for these platforms, in order to convert ads and website traffic to more book sales.