Working with the Colorado Online Student Engagement Manager, Enrollment Specialists, System Marketing and Communications, Information Technology, and college stakeholders, this position develops and maintains CRM workflows, communication plans, dashboards, event tools, data-quality practices, and user resources that support prospective students from inquiry through college handoff. The CRM Specialist serves as the functional CRM expert for Colorado Online recruitment operations, ensuring consistent student communications, efficient business processes, accurate prospect and applicant data, and actionable reporting to support student engagement, recruitment success, and enrollment growth across CCCS.