The role is responsible for translating Windows Consumer priorities into retailer-ready actions, driving aligned activation across Top Market Maker retailers, ensuring Collections participation and guideline compliance, and partnering across planning, portfolio, silicon, OEM (Original Equipment Manufacturer), and channel marketing to deliver retail execution focused on improving conversion & share. Required/minimum qualifications 4+ years experience in GTM (go to market), channel strategy, category management, or sales/marketing execution within a global consumer technology environment, or related work experience AND Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field OR equivalent experience.