Create compelling, audience-centered social media content; write platform-specific copy for flagship channels; build and maintain an authentic presidential presence that reflects the president's voice, values, personality, and vision; partner with creative and marketing colleagues on integrated campaigns and social-first storytelling; and identify timely opportunities to elevate the university and president through conversations, cultural moments, partnerships, and institutional milestones. The Social Media Director serves as the university's social media subject matter expert and works closely with senior leaders, campus communicators, writers, designers, photographers, videographers, marketers, campus partners, and student workers to advance institutional priorities, enrollment goals, audience engagement, and presidential visibility.