p>A Typical Day Might Look Like This: • Contributing to, and implementing consumer strategy, communications planning and tactical plans • Implementation of consumer initiatives and tactical plans • Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities • Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business • Evaluate, and provide feedback to, performance of media buys in an ongoing way ensure alignment with brand objectives • Work with internal Insights & Analytics Teams to expand our approach to measurement of campaigns and other omnichannel initiatives • Developing innovative digital and social media programs that accelerate brand awareness and drive consumer action • Extend omnichannel strategies through an understanding of technical, data, and media system integration points and underlying platforms in a way that delivers incremental value to our customers, patients, and prospects • Expand on compliant first-party data strategy that enriches our customer experience and drives value for our brand • Continue to refine our view of our customer, personas, segmentation, and related - business-critical user journeys • Mature our approach to customer journeys in a way that delivers data, insights, and an evolution of our marketing activities • Develop SEO-inspired content planning that delivers on the needs of our customers in a way that ladders up to critical success factors for our brand • Content development in various formats including: long form, short form, video, social channel specific (Reddit vs Facebook vs LinkedIn), and email • Develop a seamless holistic digital experience that fulfills on tactical goals including key site actions, engagement, and customer registrations for CRM programs • Enrich existing CRM strategy to be more inclusive of additional user needs, journeys, and conversion stages • Driving selection of patient ambassadors and developing patient testimonials and videos • Implementing targeted communication programs • Representing promotional tactics for medical, legal, and regulatory team reviews and ensuring final deliverables are accurate and compliant.
If This Looks Like You:
• Demonstrated competency in managing consumer/patient marketing programs • Demonstrated digital and social marketing experience • Demonstrated ability to work effectively, efficiently, and collaboratively with team members and across departments to develop and execute programs and materials • Demonstrated competency in agency management and budget management • Proven ability to work within regulatory, legal, and compliance guidelines • Demonstrated project management skills.