Own the creative operating model with Project Management: In partnership with Project Management, establish intake, briefing, prioritization, capacity planning, resource allocation, review and approval processes, service levels, escalation paths, and clear visibility into workload, capacity, status, risks, and expected delivery dates. Translate the Performance Marketing roadmap into effective creative: Turn campaign priorities, audience insights, customer journeys, and performance objectives into clear creative direction and coordinated execution across CRM, email, landing pages, digital content, sales materials, internal events, presentations, and operational creative.