Joko is organized into four product tribes, each owning a key dimension of the company's value: Business lines owns the current core value proposition, covering online shopping, in-store experiences, and gift cards, each run as a dedicated team. It owns the part of Joko that every single user touches, on every platform: navigation, account and login, and the cross-cutting features that make the app work - cash back collection, redeem, favouriting, search, and the map.