Every product is built on the DXRX data asset, so product decisions and data decisions are made together: data feasibility is confirmed before work is prioritized, the Data function is a design partner from the earliest stage, and roadmaps are shaped jointly with data leadership. Working closely with the Data function: joint roadmap shaping with data leadership, data feasibility confirmed with the Data Product Lead before prioritization, and data treated as a design input from the earliest stage of every product decision.