This role partners cross-functionally with Marketing, Sales, Marketing Operations, Data and Analytics, Legal, Regulatory, Compliance, Finance, and clinical stakeholders to align innovative go-to-market capabilities with business objectives while operating within Boston Scientific quality, compliance, data privacy, and promotional review requirements. Implement AI-powered marketing strategies and automation capabilities, such as predictive targeting, account-based marketing workflows, intent-signal processes, campaign personalization, automated reporting, and data-driven performance optimization, with clear linkage to measurable business objectives.