This individual will work closely with Marketing, Patient Engagement CoE, Data & Analytics, Market Research, Patient Services Operations, Market Access, Field Reimbursement, Provider Strategy, Legal, Compliance, Privacy, and external partners to create an integrated approach to gathering and measuring experience metrics and using those insights to build engagement strategies. The Associate Director will lead the strategic development of patient engagement capabilities, including patient onboarding, treatment journey support, patient education, caregiver engagement, appointment adherence, CRM-enabled communications, digital engagement, behavioral interventions, and other approaches designed to strengthen persistence and continuity of care.