always-on content strategy, account-based marketing, etc.)Identify synergies where messaging aligns to the buyer's journey and tailor to customer needs, call points, and demand driversEnsure alignment between national strategy and key regional opportunities to maximize relevance and performanceEnable regional teams with scalable program frameworks, messaging, and templates that can be customized for local executionMeasurement, Performance, & Spend EffectivenessRefine strategies based on performance insights, engagement metrics, and evolving market dynamicsAnalyze campaign performance and translate data into actionable insights and clear business impactLeverage tools such as Mixpanel for UTM tracking and custom PowerBI dashboards to monitor engagementManage marketing budgets across team initiatives, ensuring efficient and effective spend allocation Stakeholder Relationships & CommunicationBuild relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)Serve as a strategic partner across business functions to ensure cohesive, collaborative marketing executionEnable commercial teams through clear communication, and delivery of tools, resources, and insights that support customer engagement and business growthQualifications: Qualifications:Education Required - Bachelor's Degree, Business degree preferredWork Experience: Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Healthcare technology experience a plusUp to 25% business travel requiredExperience with Salesforce, Seismic, Eloqua, and/or Demandbase platforms preferredTeam oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environmentExcellent project management skills, including management of agencies and vendors to ensure executionSuperior communication skills including ability to develop superior slide presentations and deliver formal business presentationsInitiative - ability to independently problem solve and find resolutionsStrong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities Strong capabilities in analyzing data to demonstrate quantifiable opportunities or resultsCore marketing capabilities to design marketing strategies and tactics to maximize opportunities58880Quest Diagnostics honors our service members and encourages veterans to apply. This is a hybrid position based in Secaucus, NJ (3 days per week in-office).Responsibilities: Marketing Plan Execution & Strategic LeadershipWork with Physician Marketing Executive/Senior, Director to ensure execution of Physician marketing planDevelop effective and efficient marketing strategies and related tactics based on deep understanding of customer channelDesign and execute integrated marketing programs across organic and paid channels, including, but not limited to, content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysisTranslate business objectives into actionable, insight-driven marketing plans across customer segments and channelsSynthesize voice-of-customer insights to identify demand barriers, customer needs, and market trendsTest-and-Learn Innovation Design and implement initiatives to pilot new marketing approaches, channels, and messaging strategies (ex.