Co-Lead measurable acquisition and demand-generation programs across paid search, paid social, programmatic, account-based marketing, email, web, partner, and event channels together with the different marketing and sales/product management functions: Design data-driven digital customer segmentation, lead scoring, nurture, suppression, frequency, and re-engagement strategies using behavioral, firmographic, transactional, account, product-interest, and lifecycle signals to improve relevance, lead quality, conversion, and pipeline velocity. Deep expertise in lead lifecycle design, demand generation, campaign automation, digital customer segmentation, audience strategy, lead scoring, routing, nurture, funnel optimization, and sales handoff, including the use of behavioral, firmographic, transactional, account, product-interest, and lifecycle data to create actionable segments and personalized journeys.